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International Journal of Business and Data Analytics

Title	Author(s)	Vol. and Issue nos.	Page nos.	Full-text article
Analysis of mediation effect of country-of-origin image on brand equity	Vishal Jain; Shalini Bariar	Vol.1 No.1	89-109
Analysing the relationship between idiosyncratic risk and strategic capabilities using penalty-based selection and shrinkage methods	Wenbin Sun; Sudhakar Raju	Vol.1 No.1	69-88
Three years - three moves - government verdicts to renovate customary 'Bharat' to contemporary 'India': evaluation of opinions from citizens	Riktesh Srivastava	Vol.1 No.1	54-68
A study to enhance candidate screening process using similarity analysis	Anshul Ujlayan; Manisha Sharma	Vol.1 No.1	41-53
Searching efficient estimator of population variance using tri-mean and third quartile of auxiliary variable	S.K. Yadav; Dinesh K. Sharma; S.S. Mishra	Vol.1 No.1	30-40
Multiple testing in the world of business - when and how?	Nicolle Clements	Vol.1 No.1	16-29
Sustained business competitive advantage with data analytics	Adarsh Garg; D.P. Goyal	Vol.1 No.1	4-15