International Journal of Business and Data Analytics (IJBDA)

International Journal of Business and Data Analytics

2020 Vol.1 No.4


Pages Title and author(s)
293-317Impact of business student satisfaction on their intention to stay in higher education
Rajani Kumari Sarangal; Meenakshi Nargotra; Rabinder Singh
DOI: 10.1504/IJBDA.2020.112128
318-333Reconnoitering the impact of brand's corporate social responsibility on consumer behavioural outcomes - testing the mediating role of attitude
Saubhagya Bhalla
DOI: 10.1504/IJBDA.2020.112158
334-350Customer preference and perception towards digital banking
Rakesh Kumar Yadav; Ashish Kumar Saxena; Som Nath Paul
DOI: 10.1504/IJBDA.2020.112203
351-370Decision-making strategy for detecting authenticated recommendations and identification of valuable customers in online shopping sites
Goldina Ghosh; Bidushi Chakraborty
DOI: 10.1504/IJBDA.2020.112202
371-382Optimising advertisement effectiveness - a bridge positioning approach
R.K. Srivastava
DOI: 10.1504/IJBDA.2020.112173

 

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