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Vol. 1

Journal for International Business and Entrepreneurship Development

2008 Vol. 3 No. 3/4

Special Issue on International Marketing and MIS Cases Leading Towards Entrepreneurship Development

Guest Editors: Demetris Vrontis, Angelika Kokkinaki and Claudio Vignali


PagesTitle and authors
171-187Internationalisation of the New Zealand nutraceutical industry
Leo Paul Dana, Charlotte Paulin
DOI: 10.1504/JIBED.2008.019155

188-204Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Demetris Vrontis, Harry Kogetsidis
DOI: 10.1504/JIBED.2008.019156

205-226Attribute-based recruitment of knowledge workers using MADM approach
Piyali Ghosh, V.P. Agarwal, Geetika
DOI: 10.1504/JIBED.2008.019157

227-240The correlation between problems experienced by ethnic entrepreneurs and their marketing and managerial skills
Louise Van Scheers, Simon Radipere
DOI: 10.1504/JIBED.2008.019158

241-253The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market
Hans Ruediger Kaufmann, Zorica Zagorac, Dolores Sanchez Bengoa
DOI: 10.1504/JIBED.2008.019159

254-269Greek banks in international markets: a study of entry modes and approaches
Labros Vasiliadis
DOI: 10.1504/JIBED.2008.019160

270-283Enterprise resource planning implementation in the retail sector: a case study on the effects of the implementation of an ERP system in Cyprus
Harry Kogetsidis, Angelika Kokkinaki, Vassilis Soteriou
DOI: 10.1504/JIBED.2008.019161

284-288Case study: Paul Smith in Japan
Leo Paul Dana, Claudio Vignali
DOI: 10.1504/JIBED.2008.019162

289-307The external environment and its effect on strategic marketing planning: a case study for McDonald's
Demetris Vrontis, Pavlos Pavlou
DOI: 10.1504/JIBED.2008.019163

308-320Holiday Inn hotel: a case study from Greece
Evangelia K. Blery, Eva Kapetaniou
DOI: 10.1504/JIBED.2008.019164