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International Journal of Technology Marketing

2017 Vol. 12 No. 2

Special Issue on Engaging with Customers Socially

Guest Editor: Dr. Yioula Melanthiou


PagesTitle and authors
115-126Hotels and online travel agencies: power or trust for a competitive long-term relationship
Antonio Iazzi; Oronzo Trio; Silvia Gravili
DOI: 10.1504/IJTMKT.2017.10001118

127-141Challenges of social media marketing - an explorative international study of hotels
Karin Högberg
DOI: 10.1504/IJTMKT.2017.10001120

142-150Social networking: how small organisations are using Facebook and Twitter in engaging customers
Marcos Komodromos
DOI: 10.1504/IJTMKT.2017.10001116

151-164How technologies are changing the social relationships in the shopping experience?
Eleonora Pantano; Saverino Verteramo
DOI: 10.1504/IJTMKT.2017.10001117

165-179Reconceptualising buyer behaviour in the digital era: an emergent journey
Peter Scott; Tamsin Scott; Peter Stokes; Neil Moore; Simon M. Smith; Caroline Rowland; Antony Ward
DOI: 10.1504/IJTMKT.2017.10002487

180-205Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
Annamaria Tuan; Andrea Moretti
DOI: 10.1504/IJTMKT.2017.10001119