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Vol. 1

International Journal of Technology Marketing

2017 Vol. 12 No. 1


PagesTitle and authors
4-22Key determinants for purchasing pirated software among students
Bikramjit Rishi; Abhishek Kumar Mehra
DOI: 10.1504/IJTMKT.2017.10002371

23-41Will songs be written about autonomous cars? The implications of self-driving vehicle technology on consumer brand equity and relationships
Erik L. Olson
DOI: 10.1504/IJTMKT.2017.10002383

42-59Analysing impression management strategies of Egyptian telecommunications companies on social media
Tarek A. El-Badawy; Rana Chahine
DOI: 10.1504/IJTMKT.2017.10002364

60-70Mobile cloud computing: innovation and creativity perspectives
Vanessa Ratten
DOI: 10.1504/IJTMKT.2017.10002419

71-89How to co-create local food products with consumers?
Maria Antikainen; Marketta Niemelä
DOI: 10.1504/IJTMKT.2017.10002386

90-111Barriers and conditions of open operation: a customer perspective on value co-creation for integrated product-service solutions
David Rönnberg Sjödin; Vinit Parida; John Lindström
DOI: 10.1504/IJTMKT.2017.10002376