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International Journal of Technology Marketing

2016 Vol. 11 No. 3

Special Issue on Challenges and Opportunities in Marketing in the Contemporary Technological Environment

Guest Editors: Dr. Costas Assimakopoulos and Dr. Giacomo Del Chiappa


PagesTitle and authors
254-275Implications of the use of social media for pre-purchase information searches for automobiles
Abeer A. Mahrous
DOI: 10.1504/IJTMKT.2016.077361

276-300Critical success factors of online music streaming services - a case study of applying the fuzzy cognitive maps method
Vlad Adrian Maftei; Vassilis C. Gerogiannis; Elpiniki I. Papageorgiou
DOI: 10.1504/IJTMKT.2016.077377

301-318Extending E-S-QUAL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers
Ilias Santouridis; Eirini Krikoni
DOI: 10.1504/IJTMKT.2016.077395

319-343Multi-sided search platforms: global and local
Sergey A. Yablonsky
DOI: 10.1504/IJTMKT.2016.077394

344-359Social network analysis and social capital in marketing: theory and practical implementation
Ioannis Antoniadis; Anna Charmantzi
DOI: 10.1504/IJTMKT.2016.077387

360-378Cultural values reflected in the adoption of social networking sites
Wen Gong; Rodney L. Stump
DOI: 10.1504/IJTMKT.2016.077384