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International Journal of Technology Marketing

2015 Vol. 10 No. 4

Special Issue on Innovation and New Marketing Channels

Guest Editor: Dr. Yioula Melanthiou


PagesTitle and authors
345-361Value creation based on IT marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
Ioannis Papadopoulos; Marios Trigkas; Anthony Karageorgos; Elli Rapti; Adamantios Sideras
DOI: 10.1504/IJTMKT.2015.072179

362-380Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography
Tomás Uva; Carlos Lucas de Freitas; Teresa Paiva
DOI: 10.1504/IJTMKT.2015.072181

381-395Communicating local products on the web: a comparison between Italian and English-language blogs
Paola Scorrano; Monica Fait; Pierfelice Rosato; Silvia Gravili
DOI: 10.1504/IJTMKT.2015.072178

396-412Reliability of the online payment process and its impact on online purchase behaviour
Sukanya Kundu; Saroj Kumar Datta
DOI: 10.1504/IJTMKT.2015.072174

413-430Influence of social media on motivations for visiting a destination and image formation
Isabel Llodrá-Riera; María Pilar Martínez-Ruiz; Ana Isabel Jímenez-Zarco; Alicia Izquierdo-Yusta
DOI: 10.1504/IJTMKT.2015.072173