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International Journal of Technology Marketing

2015 Vol. 10 No. 3

 

Editorial: The ever changing facets of high tech customers
PagesTitle and authors
236-247The role of player innovativeness in adopting new online games: bidimensional and hierarchical perspectives
Edward Shih-Tse Wang
DOI: 10.1504/IJTMKT.2015.070654

248-265Intention: customer perceived market orientation and perceived environmental sustainability information
Murray R. Millson
DOI: 10.1504/IJTMKT.2015.070656

266-286Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry
Gerrita Van der Veen; Remko Van der Lugt; Christine De Lille
DOI: 10.1504/IJTMKT.2015.070647

287-311Impacts of QR codes on buying decision process of Turkish consumers
Ela Sibel Bayrak Meydanoğlu; Müge Klein; Ahmet Mete Çilingirtürk
DOI: 10.1504/IJTMKT.2015.070643

312-325Social media uptake in Cyprus - or is it just a new fad?
Yioula Melanthiou; Ioanna Papasolomou; Marcos Komodromos
DOI: 10.1504/IJTMKT.2015.070660

326-341The relationship between innovation and internationalisation in a turbulent environment
Daria Podmetina; Daria Volchek; Maria Smirnova
DOI: 10.1504/IJTMKT.2015.070648