International Journal of Technology Marketing

2014 Vol. 9 No. 4

Pages	Title and authors
336-355	How to develop business models for rapid internationalisation: lessons from a high-tech startup Päivi Jokela; Elina Jaakkola; Eytan Levy; Doron Nahmias DOI: 10.1504/IJTMKT.2014.065388
356-375	Innovation and marketing in Africa - a Ghanaian perspective George K. Amoako; Joshua Kofi Doe; Felicia De Heer DOI: 10.1504/IJTMKT.2014.065407
376-391	Interpreting simultaneous use of an existing technology and its replacement innovation Joanne E. McNeish; Ummaha Hazra DOI: 10.1504/IJTMKT.2014.065380
392-407	An interactive approach to determine optimal launch time of successive generational product Adarsh Anand; Ompal Singh; Deepti Aggrawal; Jagvinder Singh DOI: 10.1504/IJTMKT.2014.065386
408-420	Cooperative advertising with a strong retailer and a weak manufacturer: a closer look at the consumer electronics industry Gozem Guceri-Ucar; Stefan Koch DOI: 10.1504/IJTMKT.2014.065385
421-435	A study of pricing strategy in platform business: a multi-agent simulation approach Motoki Sasagawa; Tomoko Kajiyama; Noritomo Ouchi DOI: 10.1504/IJTMKT.2014.065376