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International Journal of Technology Marketing

2014 Vol. 9 No. 4


PagesTitle and authors
336-355How to develop business models for rapid internationalisation: lessons from a high-tech startup
Päivi Jokela; Elina Jaakkola; Eytan Levy; Doron Nahmias
DOI: 10.1504/IJTMKT.2014.065388

356-375Innovation and marketing in Africa - a Ghanaian perspective
George K. Amoako; Joshua Kofi Doe; Felicia De Heer
DOI: 10.1504/IJTMKT.2014.065407

376-391Interpreting simultaneous use of an existing technology and its replacement innovation
Joanne E. McNeish; Ummaha Hazra
DOI: 10.1504/IJTMKT.2014.065380

392-407An interactive approach to determine optimal launch time of successive generational product
Adarsh Anand; Ompal Singh; Deepti Aggrawal; Jagvinder Singh
DOI: 10.1504/IJTMKT.2014.065386

408-420Cooperative advertising with a strong retailer and a weak manufacturer: a closer look at the consumer electronics industry
Gozem Guceri-Ucar; Stefan Koch
DOI: 10.1504/IJTMKT.2014.065385

421-435A study of pricing strategy in platform business: a multi-agent simulation approach
Motoki Sasagawa; Tomoko Kajiyama; Noritomo Ouchi
DOI: 10.1504/IJTMKT.2014.065376