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International Journal of Technology Marketing

2014 Vol. 9 No. 2


PagesTitle and authors
101-124Selection patterns in front-end decision making - determining the probability of idea progress within the internal innovation process
Christos Lecou; Nathalie Sick; Jens Leker
DOI: 10.1504/IJTMKT.2014.060074

125-142Managing the lifecycle of online innovation contests - a case study on an innovation intermediary's approach
Stefan H. Hallerstede; Angelika C. Bullinger
DOI: 10.1504/IJTMKT.2014.060077

143-162Consumer's acceptance of high-tech products: the case of RFID credit cards in Taiwan
Yu-Qian Zhu; Houn-Gee Chen; Kenneth Hsiche Wang
DOI: 10.1504/IJTMKT.2014.060089

163-186Creating value through user experience: a case study in the metals and engineering industry
Heli Väätäjä; Marko Seppänen; Aija Paananen
DOI: 10.1504/IJTMKT.2014.060093

187-210Identifying customer satisfaction estimators using review mining
Takayuki Suzuki; Kiminori Gemba; Atsushi Aoyama
DOI: 10.1504/IJTMKT.2014.060100

211-229Cloud enabled business model innovation: gaining strategic competitive advantage as the market emerges
Jacques W. Brook; Vincent Feltkamp; Martin Van der Meer
DOI: 10.1504/IJTMKT.2014.060095