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Vol. 1

International Journal of Technology Marketing

2013 Vol. 8 No. 4

Special Issue on Innovation and Knowledge Sharing in Technology Marketing

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery


PagesTitle and authors
360-368UID-enabled banking upon unbanked through micro-ATM - a case study of a multinational bank
H.M. Jha 'Bidyarthi'; S.M. Mishra; N.Y. Kasliwal; Ashish K. Srivastava
DOI: 10.1504/IJTMKT.2013.056885

369-385Strategic management of knowledge in globally distributed information technology firms: a case study
Mohammed Arshad Khan; Santanu Roy
DOI: 10.1504/IJTMKT.2013.056886

386-394Marketing information technology to the bottom of the pyramid market case study: the Aakash tablet
Poonam Sharma; Marcy Engle; Victor Coburn; Anthony Smith
DOI: 10.1504/IJTMKT.2013.056887

395-410A process approach to harnessing crowd-sourcing for new product development
Kalinga Jagoda; Bharat Maheshwari; Daniel Roy
DOI: 10.1504/IJTMKT.2013.056888

411-430A review and a conceptual framework of the key value drivers of mass customisation
Raphael Damm; Carmen De Pablos Heredero; Carlos Rodríguez-Monroy
DOI: 10.1504/IJTMKT.2013.056832

431-452A cross-sectional, multivariate, disaggregated study on impact of key drivers of customer satisfaction on brand perception and loyalty in selected hotel chains of India
Soumya Ranjan Padhi
DOI: 10.1504/IJTMKT.2013.056815

453-473Influence of car design within the electric mobility market
René Scherder; Ralf Drauz
DOI: 10.1504/IJTMKT.2013.056858