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International Journal of Technology Marketing

2012 Vol. 7 No. 4

 

Editorial
PagesTitle and authors
346-360Consumer behaviour-based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
Ompal Singh; Adarsh Anand; P.K. Kapur; Deepti Aggrawal
DOI: 10.1504/IJTMKT.2012.049592

361-378Using mature concepts to generate new ideas: technology acceptance revisited
Christopher White; Adela J. McMurray; Priyantono Rudito
DOI: 10.1504/IJTMKT.2012.049586

Free access Free access

379-391Consumer response to technology product ads containing irrelevant cues: the role of consumer characteristics
Edward Shih-Tse Wang
DOI: 10.1504/IJTMKT.2012.049593

392-407Learning in alliances: the role of promoting innovation and building relationships
Anne H. Koch
DOI: 10.1504/IJTMKT.2012.049585

408-425Multi-market contacts as a challenge to open innovation theory
Henar Alcalde
DOI: 10.1504/IJTMKT.2012.049584