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International Journal of Technology Marketing

2010 Vol. 5 No. 3


PagesTitle and authors
203-218Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
Salah S. Hassan, Maha Mourad, Ahmed H. Tolba
DOI: 10.1504/IJTMKT.2010.039033

219-233The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationships
Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Haydee Calderon-Garcia
DOI: 10.1504/IJTMKT.2010.039034

234-249Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
P.K. Kapur, Anu G. Aggarwal, Gurjeet Kaur, Mashaallh Basirzadeh
DOI: 10.1504/IJTMKT.2010.039035

250-271New product pricing strategies for network effects products: free products?
Susanna Winter, Sanna Sundqvist
DOI: 10.1504/IJTMKT.2010.039036

272-287Factors affecting success of innovation intermediaries of intellectual property assets in Taiwan
Jen-Hung Huang, Pin-Pin Chang
DOI: 10.1504/IJTMKT.2010.039037