International Journal of Technology Marketing
2010 Vol.5 No.3
Editorial |
Pages | Title and author(s) |
203-218 | Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusionSalah S. Hassan, Maha Mourad, Ahmed H. Tolba DOI: 10.1504/IJTMKT.2010.039033 |
219-233 | The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationshipsMaria-Eugenia Ruiz-Molina, Irene Gil-Saura, Haydee Calderon-Garcia DOI: 10.1504/IJTMKT.2010.039034 |
234-249 | Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balkingP.K. Kapur, Anu G. Aggarwal, Gurjeet Kaur, Mashaallh Basirzadeh DOI: 10.1504/IJTMKT.2010.039035 |
250-271 | New product pricing strategies for network effects products: free products?Susanna Winter, Sanna Sundqvist DOI: 10.1504/IJTMKT.2010.039036 |
272-287 | Factors affecting success of innovation intermediaries of intellectual property assets in TaiwanJen-Hung Huang, Pin-Pin Chang DOI: 10.1504/IJTMKT.2010.039037 |