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Vol. 1

International Journal of Technology Marketing

2010 Vol. 5 No. 1

Special Issue on Leveraging Technological Innovation for Competitive Advantage

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery


PagesTitle and authors
4-5International Conference on Business Cases 2009 (ICBC 2009): a brief
G.D. Sardana, Tojo Thatchenkery
DOI: 10.1504/IJTMKT.2010.033300

6-14Digital content delivery and monetisation issues at vReach
Roma Chauhan, Rajeev Gupta
DOI: 10.1504/IJTMKT.2010.033292

15-26Launching enterprise data backup and recovery solutions: the case of Ozonetel
Sujit Kumar, Siddharth Varma
DOI: 10.1504/IJTMKT.2010.033293

27-43Google: organising the worlds' information
Gary J. Stockport
DOI: 10.1504/IJTMKT.2010.033294

44-58Silverline Technologies: fight for revival
Smita Shukla, Kavita Laghate
DOI: 10.1504/IJTMKT.2010.033295

59-66KMA Remarketing Corporation
Manmohan D. Chaubey
DOI: 10.1504/IJTMKT.2010.033296

67-78Semco: cultural transformation and strategic leadership
Gary J. Stockport
DOI: 10.1504/IJTMKT.2010.033297

79-89Oberoi-Hilton strategic alliance that died in infancy
G.D. Sardana
DOI: 10.1504/IJTMKT.2010.033298

90-104Seizing the opportunity for innovation: a case study from India
Manoj Joshi
DOI: 10.1504/IJTMKT.2010.033299