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Vol. 1

International Journal of Technology Marketing

2008 Vol. 3 No. 2


PagesTitle and authors
97-115Market creation for radical ICT innovations – an empirical analysis
Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo
DOI: 10.1504/IJTMKT.2008.018859

116-136Vaporware: a tug of war between market freezing and cannibalisation
Yongchuan Bao
DOI: 10.1504/IJTMKT.2008.018860

137-152Do you know Y? Mobile internet and the thumb generation
Lynn L.K. Lim, Mei Wen Chou, T.C. Melewar
DOI: 10.1504/IJTMKT.2008.018861

153-168Out on the pull: how small firms are making themselves sexy with new online promotion techniques
Lisa Harris, Alan Rae, Simran Grewal
DOI: 10.1504/IJTMKT.2008.018862

169-182Electronic customer relationship management – a new approach to self-evaluate a tourism destination
Anita Zehrer, Susanne Fenkart
DOI: 10.1504/IJTMKT.2008.018863

183-201The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan
Michael Chih-Hung Wang, Lily Shui-Lien Chen, Julian Ming-Sung Cheng, Laura Hsing-Jung Wu
DOI: 10.1504/IJTMKT.2008.018864