| Pages | Title and authors |
| 97-115 | Market creation for radical ICT innovations – an empirical analysis
Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo
DOI: 10.1504/IJTMKT.2008.018859 |
| 116-136 | Vaporware: a tug of war between market freezing and cannibalisation
Yongchuan Bao
DOI: 10.1504/IJTMKT.2008.018860 |
| 137-152 | Do you know Y? Mobile internet and the thumb generation
Lynn L.K. Lim, Mei Wen Chou, T.C. Melewar
DOI: 10.1504/IJTMKT.2008.018861 |
| 153-168 | Out on the pull: how small firms are making themselves sexy with new online promotion techniques
Lisa Harris, Alan Rae, Simran Grewal
DOI: 10.1504/IJTMKT.2008.018862 |
| 169-182 | Electronic customer relationship management – a new approach to self-evaluate a tourism destination
Anita Zehrer, Susanne Fenkart
DOI: 10.1504/IJTMKT.2008.018863 |
| 183-201 | The distinction between the success and failure factors driving the implementation of e-channels of distribution: the case of Taiwan
Michael Chih-Hung Wang, Lily Shui-Lien Chen, Julian Ming-Sung Cheng, Laura Hsing-Jung Wu
DOI: 10.1504/IJTMKT.2008.018864 |
