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International Journal of Services, Economics and Management

2012 Vol. 4 No. 4

Special Issue on Service Imperatives in the New Economy

Guest Editor: Dr. Nur Indrianti


PagesTitle and authors
267-281Service quality, image and loyalty towards Malaysian hotels
Tat-Huei Cham; Yalini Easvaralingam
DOI: 10.1504/IJSEM.2012.050951

282-297Determinants of student satisfaction in higher education: an empirical study in Dubai
Sanjai K. Parahoo; Rana M. Tamim
DOI: 10.1504/IJSEM.2012.050949

298-316A study of impact of search engine optimisation to internet marketing strategy
Achmad Nizar Hidayanto; Moch. Sidhki Adha; Meganingrum Arista Jiwanggi; Tisha Melia
DOI: 10.1504/IJSEM.2012.050950

317-330Two main cognitive gaps by using TRIZ and tools in service system design
Jui-Chin Jiang; Paul Sun; Yuan-Ju Chou
DOI: 10.1504/IJSEM.2012.050948

331-343An exploratory study of service productivity index for service industry evaluation
Nur Indrianti
DOI: 10.1504/IJSEM.2012.050952

Regular Paper

344-365Primary TQM practices and their effects on engineering performance in a Malaysian semiconductor firm
Poh Kiat Ng; Kian Siong Jee
DOI: 10.1504/IJSEM.2012.050940