International Journal of Services, Economics and Management (15 papers in press)
Examining the Intentions to Use Crowdfunding Platform - An Extended Technology Acceptance Model
by Hasnan Baber
Abstract: Crowdfunding has emerged as an alternative financing tool in recent years. The growth of crowdfunding platforms is a clear elucidation of its acceptance by the people involved in seeking and contributing funds. For Malaysian customers who mostly prefer Islamic financing and banking, crowdfunding acceptance will be a topic worth examining. The study has extended the technology acceptance model (TAM) to examine the intention of Islamic banking customers to use crowdfunding in the near future. The study has found that abiding by the Shariah regulations is a must for any crowdfunding platform planning to target this segment of the market. Perceived ease of use influences the usefulness of crowdfunding and later shapes the attitude towards crowdfunding. A positive attitude towards crowdfunding will lead to the intention to use crowdfunding in the existence of compliance with Shariah regulations.
Keywords: Crowdfunding; FinTech; Intentions; TAM; Shariah; Malaysia.
Corporate social responsibility practices and their impact on sustainable development in Saudi Arabia
by Mahmoud Abdelaziz Touny, Khaled Alsaeed Qamar, Mahmoud M. Hussein Alayis
Abstract: The importance of CSR has increased in recent years and its role in achieving sustainable development in the societies in which it operates. The current study aims to identify practices of CSR in the Eastern Region of Saudi Arabia and their impact on sustainable development indicators. Using qualitative and quantitative analysis of data collected by a questionnaire from 54 companies, the outcomes indicate that the social side and relationship with society represent the most important practices of CSR. The results also point out that the ethical motivation of senior management and enhancing the mental image of the company are the most important reasons that drive the company to adopt social responsibility practices. In addition, the results of the regression models show little impact of social responsibility practices on the dimensions of sustainable development in the region where the significant impact of social responsibility practices was limited to the social and voluntary side. The study provides some suggestions and recommendations that can enhance CSR in Saudi Arabia and so increase its impact on sustainable development.
Keywords: corporate social responsibility; CSR; sustainable development; poverty reduction; conservation of environment; healthcare; education; biodiversity; infrastructure; Saudi Arabia.
A cohort study of motivational factors towards fitness training services in Ahmedabad City
by Avani Raval, Swati Saxena
Abstract: Health is wealth is the realisation of the 20th century with the increasing lifestyle-related disorders and cost of healthcare services. Concern about health is one of the pressing factors in human life. Garcia et al. (2011) have envisaged the growth of the global health industry. Understanding and mapping psychological setup towards fitness is the key to determining consumer attitude (Lee et al., 2019). This paper has attempted to gauge the customer preference spectrum among the most promising target segment for the health industry namely: Generation X, millennial, and Generation Z. This study is directed towards identifying motivational factors (drivers) of the generations. A multivariate data analysis method was used in this study. In this study, it was found that motivational factors were statistically differs between cohorts of generations selected for the study. The research has implications for marketers, psychologists, and fitness trainers.
Keywords: fitness services; population cohorts; motivation; customer preference.
Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons: the moderating role of pleasure-arousal-dominance emotional state model
by Nidhi Kampani, Deepika Jhmab
Abstract: Previous research has signified that environmental stimuli can affect the behaviour of consumers substantively, communicatively, and socially. Studies conducted to date have not focused on their effect collectively. The present study focuses on providing a unique contribution by examining the overall impact of servicescape on perceived overall image in which emotional states of affect: pleasure, arousal, and dominance act as moderators affecting the behavioural intentions of customers. Being distinctive in the segment of beauty salons, the study tests the hypothesised relationship of the model proposed through confirmatory factor analysis and partial least squares-structural equation modelling tools for statistical inferences. The outcome of the study emerged as explaining the impact of servicescape on customers play a key role in affecting perceived overall image shaping behavioural intentions moderated by their emotional states of affect. The moderating role of pleasure feeling has a significantly high moderating effect than arousal or dominance.
Keywords: servicescape; beauty salons; emotions; image; revisit; behavioural intentions; firms; service; perception; senses.
Exploratory study on the professional situation of hotel directors
by Álvaro Dias, Raúl R. Ferreira, Fernando M. Garrido
Abstract: This study evaluates the professional situation of the hotel managers, through the remuneration paid and if this remuneration it is only a monthly wage or there are other types of benefits. Regarding the remuneration indexed to objectives, from the people consulted in this study, the conclusion is that its still not a generalised practise in the hotel industry. Adding to that, we found that between women and men who are in the same profession as hotel managers, generally speaking there are more men. This study was carried out with hotel managers affiliated to the Associacao de Directores de Hoteis de Portugal. The results show that the average income is about 35,000 euros per year, corresponding to a gross monthly salary of 2,961.89 euros. People working in countries outside the EU earn better salaries than people working in Portugal. It was found that, although the profession is predominantly male, there were no changes in gross income when compared to the gender level. Most respondents (51.5%) do not receive any annual performance awards.
Keywords: hotel manager; professional status; remuneration; performance rewards.
The leading edge of NFC mobile wallet adoption: an empirical analysis from an emerging economys perspective
by Hui-Ling Hor, Wei-Lun Wong, Sau-Kit Ho, Junn-Hann Tan, Su-Xian Teo, Pik-Yin Foo
Abstract: This study aims to empirically investigate the factors influencing consumers intention towards NFC m-payment adoption. Statistics showed that 57% of Malaysians use a smartphone, and since the percentage diffusion of smartphones will increase, thus this enhances the opportunities in creating a value-added payment method to consumers. The explanations on the factors influencing adoption of NFC include HMSAM, MISC, and absorptive capacity. Since many past studies focused on the basic foundation theories of DOI, TAM, and UTAUT, hence this study will address the technology acceptance in terms of intrinsic and extrinsic motivation. This paper is capable of enhancing the literature on user-related and system-specific factors pertaining to NFC mobile payments. It delivers valuable recommendations to researchers in their investigations on the issues related to NFC mobile payment besides benefiting industrial practitioners by assisting in advertising campaigns, designing the mobile wallet by focusing on target markets expectations, needs, and aesthetic values and experiences.
Keywords: near field communication; NFC; mobile wallet adoption; PLSSEM; absorptive capacity; curiosity; joy; design expectation fits; DEF; design aesthetics; intention to use; technology acceptance.
Predictors determining the intention to use hotel branded mobile app among Malaysias millennials: the mediating effect of perceived personalisation
by Vivien Mei-Yin Lim, Rajat Subhra Chatterjee, Pik-Yin Foo
Abstract: The advent of mobile applications in the hotel industry is gaining huge popularity across Malaysia, especially among the millennial population. The advantages of using hotel mobile apps include easy and convenient access to information and services. However, the relative intention of adopting such applications among the millennial population remained under-explored. Furthermore, perceived personalisation in the context of technological adoption has been found to play a significant role. This study addresses this gap in the academic literature by adopting the mobile technology acceptance model (MTAM) as the theoretical base. The findings indicate that attitude towards adopting mobile applications coupled with perceived security plays a significant role on the intention to adopt. The study further identified a strong mediating effect of personalisation across most of the constructs. Empirical findings from this study contribute by providing useful and practical insights to the academics, mobile technologies developers and the general public.
Keywords: mobile usefulness; mobile ease of use; MEOU; attitude; mobile application; perceived personalisation; perceived security; Malaysia; mobile technology acceptance model; MTAM.
Resource planning system for organisation a soft computing approach
by Erfan Zarafshan, Sina Gholami, Reza Sheikh, Shib Sankar Sana
Abstract: Information systems play a vital role in organisations to make successful business strategies according to the organisations senior executives vision to compete with other enterprises. Most organisations are investing more in the enterprise resource planning (ERP) system, which is a very critical area as negligence due to increasing demand for agility is rising. Therefore, the purpose of the present research is to measure the users acceptance of an enterprise resource planning system. Applied research and the statistical population of this study include all employees of organisations following the ERP systems. In this research, the organisations resource planning system is examined using four practical factors on the choice of ERP: including implementation cost, seller, software quality, and software capabilities of functionality. The theory of rough sets is used to analyse the data. After the establishment of standardised decision tables, the consecutive and incompatible cases are identified at the next stage, and then the reduction tables are obtained. Finally, the results of analysing 154 ERP users by rough set theory generally show that the seller and software quality increase the acceptance of establishing an ERP system.
Keywords: rough set theory; RST; enterprise resource planning; ERP; ERP implementation; data analysis.
Modelling the factors affecting global economy during COVID-19 using ISM approach
by Meenu Shant Priya, Vineet Jain, Sajal Kabiraj, Samant Shant Priya
Abstract: Global pandemic created by COVID-19 has affected the world economy. The global human assets have been compelled to be lockdown and were made to maintain social distancing by the order of governments. Even in some cases, people by themselves have started taking precautionary measures to safeguard themselves, their near ones and world at large. These steps of governments and people have stressed various economic variables. To understand the interrelation among various distressed economic variables so identified through literature. Interpretive structure modelling (ISM) was applied to understand the hierarchical relationship among the variables. The results of the model and MICMAC analysis indicate that heavy expenditure on social security, rise in unemployment, catastrophe containment and relief fund and emergency fund are the top-level economics variables. Finding of this work suggests how global policymakers are creating and using various funds to mitigate health and human assets of the world.
Keywords: COVID-19; social distancing; economic variables; interpretive structure modelling; ISM; MICMAC.
A disaggregated approach to establishing the antecedents and outcome of relationship quality in the South African banking industry
by Pierre Mostert, Eksteen Theron, Jack Kruger
Abstract: Practitioners and academics are showing greater interest in the relationship quality between firms and their customers due to its positive association with customer loyalty. To improve relationship quality, it is imperative to identify its antecedents. The purpose of this study was, by following a disaggregated approach, to establish the predictability of three antecedents (customer intimacy, communication effectiveness and relationship investment) on relationship quality and one of its outcomes, namely customer loyalty. Data were collected from 258 South African banking customers by means of self-administered questionnaires. Results showed that customer intimacy and communication effectiveness predict all three relationship quality dimensions, namely satisfaction, trust and commitment. In contrast, relationship investment predicted only trust. Finally, although commitment did not predict loyalty, both satisfaction and trust did, with satisfaction being the strongest predictor of customer loyalty.
Keywords: relationship quality; disaggregated approach; satisfaction; trust; commitment; loyalty; customer intimacy; communication effectiveness; relationship investment; banking industry.
Interaction among productivity and financial performance of peoples credit funds in Vietnam
by Va Duong Ha
Abstract: This studys purpose to discover the interaction relationship between productivity and financial performance of peoples credit funds (PCFs) in Vietnam. After regression analysis on a set of panel data from 2013 to 2018 of 24 selected PCFs in Vietnam, it appeared that the age of PCFs and productivity have positive relationships with financial performance; the credit growth rate and non-performing loan ratio have negative relationships with financial performance. The debt-to-loan ratio has a positive relationship with return on equity, but it has a negative relationship with return on assets. The equity growth rate, deposit, debt-to-loan ratio, return on assets have positive relationships with productivity. The depth of outreach, loan-to-deposit ratio, return on equity and non-performing loan ratio have negative relationships with productivity. The study found the bidirectional interactions between productivity and financial performance. Through the findings, this study helps managers understand the key determinants for better management of PCFs.
Keywords: credit growth; financial performance; people’s credit fund; PCF; productivity; return on assets; Vietnam.
The impact of macroeconomic policies on Tunisian current account, an ARDL approach
by Hager Farhoud, Lotfi Taleb
Abstract: During 1980-2010 Tunisian current account deficit was persistent and worsens between 20112018 following the Jasmine revolution of 2011 and contribute to slow down country growth and development. The objective of this study is: 1) to examine the linkage between persistent Tunisian current account deficit and a broad set of macroeconomic variables related to fiscal, monetary and trade policies between 1980-2018; 2) enlighten policy makers in their decision-making process related to the adjustment mechanisms. Based on ARDL approach, the key findings of this study show robust empirical evidence of short and long-run effects of fiscal and monetary policies, while the effect of trade policy is only apparent in the short-term. Therefore, we conclude that, in the short-term, both a tight monetary policy and a balanced fiscal budget are necessary to adjust the current account balance. However, these reforms are not sufficient, making the Tunisian current account deficit sustainable requires structural changes to the economy over the long-term.
Keywords: current account; monetary policy; fiscal policy; trade policy; ARDL model; developing country.
Determinants of consumers frequency of eating out: implication for the restaurant business in India
by Waseem Khan, Saghir Ahmad Ansari, Mohd Imran Siddiquei
Abstract: This article has examined the determinants of consumers frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than one thousand rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.
Keywords: eating out; restaurant business; Poisson regression model; frequency; food; hotel; India.
Financial literacy education and high school students overview, analysis, suggestions and implications
by Chen Tian, Chunhui Wang
Abstract: Financial literacy education is essential for improving High school age students financial wellbeing by instilling and developing awareness, knowledge, skills and attitudes of financial matters. This study analyses the importance and implications of financial literacy education by providing: 1) an overview of four countries high school financial education and through empirical analysis; 2) identified the importance that financial literacy education plays in improving personal financial capabilities; 3) raised helpful suggestions to improve the outcomes of financial literacy education; 4) ends with a discussion on the implications of high school financial literacy education.
Keywords: financial education; financial literacy; financial behaviour; implication assessment.
Antecedents of job satisfaction and organisational commitment PLS-SEM approach
by Mai Ngoc Khuong, Tran Phuong Mai, Nguyen Thi Minh Phuong
Abstract: This study was conducted in order to identify the relationship between human resource management practices, employee job satisfaction and organisational commitment in hospitality industry in Vietnam. Quantitative approach was mainly applied with exploratory factor analysis, reliability analysis, PLS-SEM using SmartPLS software (version 3.0). The questionnaires were distributed to employees from the lowest level to high-ranked management level. The findings showed that employee organisational commitment was indirectly affected by compensation, career development, leader-follower relationship, working environment and organisational support through the mediation of job satisfaction. In addition, organisation commitment also experienced the direct effect from compensation, career development and leader-follower relationship. Consequently, the result could be
recommendations and suggestions for organisation leaders to develop appropriate strategies in order to increase job satisfaction and organisational commitment.
Keywords: job satisfaction; organisational commitment; compensation; career development; leader-member exchange; working environment; hospitality sector.