Forthcoming and Online First Articles

International Journal of Services, Economics and Management

International Journal of Services, Economics and Management (IJSEM)

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International Journal of Services, Economics and Management (17 papers in press)

Regular Issues

  • A cohort study of motivational factors towards fitness training services in Ahmedabad City   Order a copy of this article
    by Avani Raval, Swati Saxena 
    Abstract: Health is wealth is the realisation of the 20th century with the increasing lifestyle-related disorders and cost of healthcare services. Concern about health is one of the pressing factors in human life. Garcia et al. (2011) have envisaged the growth of the global health industry. Understanding and mapping psychological setup towards fitness is the key to determining consumer attitude (Lee et al., 2019). This paper has attempted to gauge the customer preference spectrum among the most promising target segment for the health industry namely: Generation X, millennial, and Generation Z. This study is directed towards identifying motivational factors (drivers) of the generations. A multivariate data analysis method was used in this study. In this study, it was found that motivational factors were statistically differs between cohorts of generations selected for the study. The research has implications for marketers, psychologists, and fitness trainers.
    Keywords: fitness services; population cohorts; motivation; customer preference.
    DOI: 10.1504/IJSEM.2020.10035766
     
  • A disaggregated approach to establishing the antecedents and outcome of relationship quality in the South African banking industry   Order a copy of this article
    by Pierre Mostert, Eksteen Theron, Jack Kruger 
    Abstract: Practitioners and academics are showing greater interest in the relationship quality between firms and their customers due to its positive association with customer loyalty. To improve relationship quality, it is imperative to identify its antecedents. The purpose of this study was, by following a disaggregated approach, to establish the predictability of three antecedents (customer intimacy, communication effectiveness and relationship investment) on relationship quality and one of its outcomes, namely customer loyalty. Data were collected from 258 South African banking customers by means of self-administered questionnaires. Results showed that customer intimacy and communication effectiveness predict all three relationship quality dimensions, namely satisfaction, trust and commitment. In contrast, relationship investment predicted only trust. Finally, although commitment did not predict loyalty, both satisfaction and trust did, with satisfaction being the strongest predictor of customer loyalty.
    Keywords: relationship quality; disaggregated approach; satisfaction; trust; commitment; loyalty; customer intimacy; communication effectiveness; relationship investment; banking industry.
    DOI: 10.1504/IJSEM.2020.10037147
     
  • Interaction among productivity and financial performance of peoples credit funds in Vietnam   Order a copy of this article
    by Va Duong Ha 
    Abstract: This studys purpose to discover the interaction relationship between productivity and financial performance of peoples credit funds (PCFs) in Vietnam. After regression analysis on a set of panel data from 2013 to 2018 of 24 selected PCFs in Vietnam, it appeared that the age of PCFs and productivity have positive relationships with financial performance; the credit growth rate and non-performing loan ratio have negative relationships with financial performance. The debt-to-loan ratio has a positive relationship with return on equity, but it has a negative relationship with return on assets. The equity growth rate, deposit, debt-to-loan ratio, return on assets have positive relationships with productivity. The depth of outreach, loan-to-deposit ratio, return on equity and non-performing loan ratio have negative relationships with productivity. The study found the bidirectional interactions between productivity and financial performance. Through the findings, this study helps managers understand the key determinants for better management of PCFs.
    Keywords: credit growth; financial performance; people’s credit fund; PCF; productivity; return on assets; Vietnam.
    DOI: 10.1504/IJSEM.2020.10037230
     
  • The impact of macroeconomic policies on Tunisian current account, an ARDL approach   Order a copy of this article
    by Hager Farhoud, Lotfi Taleb 
    Abstract: During 1980-2010 Tunisian current account deficit was persistent and worsens between 20112018 following the Jasmine revolution of 2011 and contribute to slow down country growth and development. The objective of this study is: 1) to examine the linkage between persistent Tunisian current account deficit and a broad set of macroeconomic variables related to fiscal, monetary and trade policies between 1980-2018; 2) enlighten policy makers in their decision-making process related to the adjustment mechanisms. Based on ARDL approach, the key findings of this study show robust empirical evidence of short and long-run effects of fiscal and monetary policies, while the effect of trade policy is only apparent in the short-term. Therefore, we conclude that, in the short-term, both a tight monetary policy and a balanced fiscal budget are necessary to adjust the current account balance. However, these reforms are not sufficient, making the Tunisian current account deficit sustainable requires structural changes to the economy over the long-term.
    Keywords: current account; monetary policy; fiscal policy; trade policy; ARDL model; developing country.
    DOI: 10.1504/IJSEM.2021.10037876
     
  • Determinants of consumers frequency of eating out: implication for the restaurant business in India   Order a copy of this article
    by Waseem Khan, Saghir Ahmad Ansari, Mohd Imran Siddiquei 
    Abstract: This article has examined the determinants of consumers frequency of eating out through primary survey conducted on 157 urban respondents, interviewed through a structured questionnaire. Of the total respondents, 41% of respondents reported eating out more than four times in a month. The estimates of Poisson count regression model (PCRM) indicate that consumers high frequency of eating out was significantly prominent among males, young, self-employed, vegetarian, prefer Indian cuisine, spend less than one thousand rupees per visit and get regular advertising messages. In the end, the study also presents the implication for development of restaurant industry.
    Keywords: eating out; restaurant business; Poisson regression model; frequency; food; hotel; India.
    DOI: 10.1504/IJSEM.2021.10037877
     
  • Financial literacy education and high school students overview, analysis, suggestions and implications   Order a copy of this article
    by Chen Tian, Chunhui Wang 
    Abstract: Financial literacy education is essential for improving High school age students financial wellbeing by instilling and developing awareness, knowledge, skills and attitudes of financial matters. This study analyses the importance and implications of financial literacy education by providing: 1) an overview of four countries high school financial education and through empirical analysis; 2) identified the importance that financial literacy education plays in improving personal financial capabilities; 3) raised helpful suggestions to improve the outcomes of financial literacy education; 4) ends with a discussion on the implications of high school financial literacy education.
    Keywords: financial education; financial literacy; financial behaviour; implication assessment.
    DOI: 10.1504/IJSEM.2021.10038260
     
  • Antecedents of job satisfaction and organisational commitment PLS-SEM approach
    by Mai Ngoc Khuong, Tran Phuong Mai, Nguyen Thi Minh Phuong 
    Abstract: This study was conducted in order to identify the relationship between human resource management practices, employee job satisfaction and organisational commitment in hospitality industry in Vietnam. Quantitative approach was mainly applied with exploratory factor analysis, reliability analysis, PLS-SEM using SmartPLS software (version 3.0). The questionnaires were distributed to employees from the lowest level to high-ranked management level. The findings showed that employee organisational commitment was indirectly affected by compensation, career development, leader-follower relationship, working environment and organisational support through the mediation of job satisfaction. In addition, organisation commitment also experienced the direct effect from compensation, career development and leader-follower relationship. Consequently, the result could be recommendations and suggestions for organisation leaders to develop appropriate strategies in order to increase job satisfaction and organisational commitment.
    Keywords: job satisfaction; organisational commitment; compensation; career development; leader-member exchange; working environment; hospitality sector.

  • To develop an index measuring financial awareness amongst the rural women beneficiaries of microfinance institution   Order a copy of this article
    by Vinita Rai, Monica Shrivastava 
    Abstract: The microfinance programs have come a long way, but the rural beneficiaries are not able to take full advantage of the same, due to lack of awareness. This paper aims at understanding the level of awareness of microfinance program among the rural women beneficiaries. This has been evaluated by developing an awareness index. To meet the purpose of the study, the data was collected from 400 rural women beneficiaries and analysed using factor analysis through PCA for developing the awareness index. The awareness index developed suggests that the rural women beneficiaries were moderately aware about the microfinance schemes. The findings of the research will help the MFIs in developing clear understanding of micro financial aspects considering the results of this study by the MFIs. The awareness programs organised would place the rural beneficiary in a better position to take more informed decisions and uplifting them socially and economically.
    Keywords: microfinance; index development; awareness; rural women beneficiaries.
    DOI: 10.1504/IJSEM.2021.10038898
     
  • Antecedents of job satisfaction and organizational commitment - PLS-SEM approach   Order a copy of this article
    by Mai Ngoc Khuong, Tran Phuong Mai, Nguyen Thi Minh Phuong 
    Abstract: This study was conducted in order to identify the relationship between human resource management practices, employee job satisfaction and organisational commitment in hospitality industry in Vietnam. Quantitative approach was mainly applied with exploratory factor analysis, reliability analysis, PLS-SEM using SmartPLS software (version 3.0). The questionnaires were distributed to employees from the lowest level to high-ranked management level. The findings showed that employee organisational commitment was indirectly affected by compensation, career development, leader-follower relationship, working environment and organisational support through the mediation of job satisfaction. In addition, organisation commitment also experienced the direct effect from compensation, career development and leader-follower relationship. Consequently, the result could be recommendations and suggestions for organisation leaders to develop appropriate strategies in order to increase job satisfaction and organisational commitment.
    Keywords: job satisfaction; organisational commitment; compensation; career development; leader-member exchange; working environment; hospitality sector.
    DOI: 10.1504/IJSEM.2021.10039098
     
  • Determinant effects on attitude formation and revisit intention among mainland Chinese tourists: the case of Malaysia   Order a copy of this article
    by Norzalita Abd Aziz, Fei Long, Alireza Habibi 
    Abstract: The purpose of this study is to identify determinant effects of revisit intention to Malaysia among mainland Chinese tourists. This study examined the influence of travel motivation, past experience satisfaction, perceived attractiveness and quality, social factor, attitude to revisit Malaysia. In total, 253 usable responses were collected via mafengwo.com and qyer.com. The empirical results indicate that past experience satisfaction and social factor positively influence mainland Chinese tourists attitude formation to revisit Malaysia. Besides, attitude and social factor influence revisit intention. All these findings suggest that tourism management organisations, policy-makers and marketing practitioners should strengthen destination uniqueness through enhancing the usage of social factor. Tourism marketers can relate their promotional activities to travel motives of relaxation and attraction, exploration and excitement towards mainland Chinese. To cater to this big market, they should upgrade tourism products so as to ensure a better satisfaction that leads to revisit among mainland Chinese tourists.
    Keywords: Mainland Chinese tourists; travel motivation; past experience satisfaction; perceived attractiveness quality; social factor; attitude; revisit intention; Malaysia.
    DOI: 10.1504/IJSEM.2021.10041767
     
  • Impact and future of artificial intelligence   Order a copy of this article
    by Renato Lopes Da Costa, João Diamantino, Leandro Pereira, Álvaro Dias, Rui Gonçalves, Natália Teixeira 
    Abstract: The current business context is marked by a regular transformation that involves all sectors, which means that not only companies but also people have to adapt to new realities, having as main purposes the maximum efficiency and motivation of workers. If, in one hand, the main purpose of creating and using artificial intelligence (AI) tools came to make peoples lives easier, in the other hand their use with no control may bring bad consequences. Were used a mixed method - interviews and quiz. The results of this research have contributed, for managers and other national entrepreneurs to become aware of the main advantages, risks, concerns and doubts of the use of AI. It was also possible to determine which areas are AI currently present in, as well as the potentially most advantageous sectors in the short term, where AI can be used.
    Keywords: entrepreneurship; artificial intelligence; efficiency; productivity.
    DOI: 10.1504/IJSEM.2021.10041768
     
  • Locus of control and investment decision: an investors perspective   Order a copy of this article
    by Som Nath Paul, Amar Kumar Mishra, Rajesh Kumar Upadhyay 
    Abstract: The ultimate objective of any investor is to maximise his return from the stock who is assumed to be perfectly rational. However, in real life many investors are seen behaving irrationally as apart from the expected return, there are various behavioural perspectives such as emotions, perceptions, psyche, intuition influence his decisions. The paper has attempted to explore the relation between the internal economic locus of control (ELC) and the intention of investment. Further, it has addressed the mechanism of the relation with the help of mediating variable risk perception. It is also an attempt to understand the influence of financial literacy on the relationship between locus of control and risk perception. The study found that risk perception has a positive mediating role in the relationship between economic locus of control & Intention to Invest and further, financial literacy has a significant role as a moderator variable interacting with the internal ELC and risk perception.
    Keywords: financial literacy; intention to invest; risk perception; economic locus of control.
    DOI: 10.1504/IJSEM.2021.10041962
     
  • A study on the relationships between psychological contract and personal aspects among teachers in higher education institutions in India   Order a copy of this article
    by Remya Lathabhavan, Aishwarya Sajimon, Jeffrey Daniel 
    Abstract: Education has become no less a business than any other in India, with the advent of more and more private academic institutions. This has given rise to an immediate need to develop efficient managerial strategies, and investigations into the psychological contract could help discover, understand and exploit the variables better, to improve profits and efficiency of academic institutes, just like other organisations. This need is further emphasised by the lack of research regarding the psychological contract in academic institutions, especially in the Indian context. With the objective of attempting to remediate the paucity of understanding, appropriate data was collected from faculty members from different academic institutions from different cities in India. The effects of variables age, gender and educational qualifications, on awareness, features and satisfaction levels of psychological contract among them were assessed. Analysis shows that many faculty members and even management seem unaware of the existence of psychological contract and that the features of psychological contract provided by the management are dependent on ages of the respondents.
    Keywords: psychological contract; academic institutions; faculty; India.
    DOI: 10.1504/IJSEM.2020.10041525
     
  • The leading edge of NFC mobile wallet adoption: an empirical analysis from an emerging economy's perspective   Order a copy of this article
    by Hui-Ling Hor, Wei-Lun Wong, Sau-Kit Ho, Junn-Hann Tan, Su-Xian Teo, Pik-Yin Foo 
    Abstract: This study aims to empirically investigate the factors influencing consumers' intention towards NFC m-payment adoption. Statistics showed that 57% of Malaysians use a smartphone, and since the percentage diffusion of smartphones will increase, this enhances the opportunities in creating a value-added payment method to consumers. The explanations on the factors influencing adoption of NFC include HMSAM, MISC, and absorptive capacity. Since many past studies focused on the basic foundation theories of DOI, TAM, and UTAUT, hence this study will address the technology acceptance in terms of intrinsic and extrinsic motivation. This paper is capable of enhancing the literature on user-related and system-specific factors pertaining to NFC mobile payments. It delivers valuable recommendations to researchers in their investigations on the issues related to NFC mobile payment besides benefiting industrial practitioners by assisting in advertising campaigns, designing the mobile wallet by focusing on target market's expectations, needs, and aesthetic values and experiences.
    Keywords: near field communication; NFC; mobile wallet adoption; PLS-SEM; absorptive capacity; curiosity; joy; design expectation fits; DEF; design aesthetics; intention to use; technology acceptance.
    DOI: 10.1504/IJSEM.2020.10036273
     
  • Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials: the mediating effect of perceived personalisation   Order a copy of this article
    by Vivien Mei-Yin Lim, Rajat Subhra Chatterjee, Pik-Yin Foo 
    Abstract: The advent of mobile applications in the hotel industry is gaining huge popularity across Malaysia, especially among the millennial population. The advantages of using hotel mobile apps include easy and convenient access to information and services. However, the relative intention of adopting such applications among the millennial population remained under-explored. Furthermore, perceived personalisation in the context of technological adoption has been found to play a significant role. This study addresses this gap in the academic literature by adopting the mobile technology acceptance model (MTAM) as the theoretical base. The findings indicate that attitude towards adopting mobile applications coupled with perceived security plays a significant role on the intention to adopt. The study further identified a strong mediating effect of personalisation across most of the constructs. Empirical findings from this study contribute by providing useful and practical insights to the academics, mobile technologies developers and the general public.
    Keywords: mobile usefulness; mobile ease of use; MEOU; attitude; mobile application; perceived personalisation; perceived security; Malaysia; mobile technology acceptance model; MTAM.
    DOI: 10.1504/IJSEM.2020.10036274
     
  • Resource planning system for organisations - a soft computing approach   Order a copy of this article
    by Erfan Zarafshan, Sina Gholami, Reza Sheikh, Shib Sankar Sana 
    Abstract: Information systems play a vital role in organisations to make successful business strategies according to the organisation's senior executives' vision to compete with other enterprises. Most organisations are investing more in the enterprise resource planning (ERP) system, which is a very critical area as negligence due to increasing demand for agility is rising. Therefore, the purpose of the present research is to measure the users' acceptance of an enterprise resource planning system. Applied research and the statistical population of this study include all employees of organisations following the ERP systems. In this research, the organisation's resource planning system is examined using four practical factors on the choice of ERP: including implementation cost, seller, software quality, and software capabilities of functionality. The theory of rough sets is used to analyse the data. After the establishment of standardised decision tables, the consecutive and incompatible cases are identified at the next stage, and then the reduction tables are obtained. Finally, the results of analysing 154 ERP users by rough set theory generally show that the seller and software quality increase the acceptance of establishing an ERP system.
    Keywords: rough set theory; RST; enterprise resource planning; ERP; ERP implementation; data analysis.
    DOI: 10.1504/IJSEM.2020.10036726
     
  • Modelling the factors affecting global economy during COVID-19 using ISM approach   Order a copy of this article
    by Meenu Shant Priya, Vineet Jain, Sajal Kabiraj, Samant Shant Priya 
    Abstract: The global pandemic created by COVID-19 has affected the world economy. The global human assets have been compelled to be lockdown and were made to maintain social distancing by the order of governments. Even in some cases, people by themselves have started taking precautionary measures to safeguard themselves, their near ones and the world at large. These steps of governments and people have stressed various economic variables. To understand the interrelation among various distressed economic variables so identified through literature, interpretive structure modelling (ISM) was applied to understand the hierarchical relationship among the variables. The results of the model and MICMAC analysis indicate that heavy expenditure on social security, rise in unemployment, catastrophe containment and relief fund and emergency fund are the top-level economic variables. The findings of this work suggest how global policymakers are creating and using various funds to mitigate health and human assets of the world.
    Keywords: COVID-19; social distancing; economic variables; interpretive structure modelling; ISM; MICMAC.
    DOI: 10.1504/IJSEM.2020.10036961