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Vol. 1

International Journal of Internet Marketing and Advertising

2018 Vol. 12 No. 2


PagesTitle and authors
105-121Modelling antecedents of scepticism towards green advertising: evidence from India
Vibhava Srivastava
DOI: 10.1504/IJIMA.2018.090950

122-137Examining relational benefits and costs in an online non-transactional context
Georgios Tsimonis; Sergios Dimitriadis; Christos Koritos
DOI: 10.1504/IJIMA.2018.090951

138-158The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns
P. Theerthaana
DOI: 10.1504/IJIMA.2018.090952

159-180Online reviews and its impact on brand equity
Uttam Chakraborty; Savita Bhat
DOI: 10.1504/IJIMA.2018.090953

181-207A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
Mohammad Hamdi Al Khasawneh; Omar Hujran; Tariq Abdrabbo
DOI: 10.1504/IJIMA.2018.090957