International Journal of Internet Marketing and Advertising

2018 Vol. 12 No. 2

Pages	Title and authors
105-121	Modelling antecedents of scepticism towards green advertising: evidence from India Vibhava Srivastava DOI: 10.1504/IJIMA.2018.090950
122-137	Examining relational benefits and costs in an online non-transactional context Georgios Tsimonis; Sergios Dimitriadis; Christos Koritos DOI: 10.1504/IJIMA.2018.090951
138-158	The paradigm of WhatsApp campaign management: breaking the vicious cycle of traditional campaigns P. Theerthaana DOI: 10.1504/IJIMA.2018.090952
159-180	Online reviews and its impact on brand equity Uttam Chakraborty; Savita Bhat DOI: 10.1504/IJIMA.2018.090953
181-207	A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services Mohammad Hamdi Al Khasawneh; Omar Hujran; Tariq Abdrabbo DOI: 10.1504/IJIMA.2018.090957