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International Journal of Internet Marketing and Advertising

2017 Vol. 11 No. 4


PagesTitle and authors
271-286Forecasting online user activeness for behavioural targeting: the effect of data sampling
Yuelin Shen
DOI: 10.1504/IJIMA.2017.10007890

287-306What makes eWOM viral?
Charu Sijoria; Srabanti Mukherjee; Subhojit Sengupta
DOI: 10.1504/IJIMA.2017.10007886

307-329The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
Nuno Fortes; Paulo Rita; Margherita Pagani
DOI: 10.1504/IJIMA.2017.10007887

330-354Consumer attitude formation from eWOM: interplay between cognition and affect
Jinsoo Kim
DOI: 10.1504/IJIMA.2017.10007888

355-375Explaining older consumers' low use of the internet
Jul Thanasrivanitchai; George P. Moschis; Randall Shannon
DOI: 10.1504/IJIMA.2017.10007889