International Journal of Internet Marketing and Advertising

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2017 Vol. 11 No. 1

Pages	Title and authors
1-21	Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role? Iryna Pentina; Oksana Basmanova; Qin Sun DOI: 10.1504/IJIMA.2017.082988 Free access
22-43	Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media Eeva-Liisa Oikarinen; Jaakko Sinisalo DOI: 10.1504/IJIMA.2017.082990 Free access
44-63	Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness Christoph Pütz DOI: 10.1504/IJIMA.2017.082994 Free access
64-82	The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites Nam-Hyun Um DOI: 10.1504/IJIMA.2017.082999 Free access