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Vol. 1

International Journal of Internet Marketing and Advertising

2017 Vol. 11 No. 1


PagesTitle and authors
1-21Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
Iryna Pentina; Oksana Basmanova; Qin Sun
DOI: 10.1504/IJIMA.2017.082988

22-43Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
Eeva-Liisa Oikarinen; Jaakko Sinisalo
DOI: 10.1504/IJIMA.2017.082990

44-63Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
Christoph Pütz
DOI: 10.1504/IJIMA.2017.082994

64-82The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Nam-Hyun Um
DOI: 10.1504/IJIMA.2017.082999