Journal cover image

Browse issues

Vol. 12
Vol. 11
Vol. 10
Vol. 9
Vol. 8
Vol. 7
Vol. 6
Vol. 5
Vol. 4
Vol. 3
Vol. 2
Vol. 1

International Journal of Internet Marketing and Advertising

You can read the full text of the articles marked as Free access below using the links provided.

2017 Vol. 11 No. 1


PagesTitle and authors
1-21Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
Iryna Pentina; Oksana Basmanova; Qin Sun
DOI: 10.1504/IJIMA.2017.082988

Free access Free access

22-43Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
Eeva-Liisa Oikarinen; Jaakko Sinisalo
DOI: 10.1504/IJIMA.2017.082990

Free access Free access

44-63Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
Christoph Pütz
DOI: 10.1504/IJIMA.2017.082994

Free access Free access

64-82The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Nam-Hyun Um
DOI: 10.1504/IJIMA.2017.082999

Free access Free access