International Journal of Internet Marketing and Advertising
2016 Vol.10 No.3
Special Issue on Internet Marketing and Advertising in the Framework of New Interactive and Multimedia Developments
Guest Editors: Dr. Anne Martensen, Dr. Jaywant Singh and Dr. Costas Assimakopoulos
Editorial |
Pages | Title and author(s) |
131-151 | The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronicsChetna Kudeshia; Arun Mittal DOI: 10.1504/IJIMA.2016.080162 |
152-170 | Follow the leader: understanding young adults' intentions to follow brands on FacebookKelty Logan DOI: 10.1504/IJIMA.2016.080164 |
171-185 | The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognitionDevika Vashisht; S. Sreejesh DOI: 10.1504/IJIMA.2016.080165 |
186-206 | Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigmApostolos N. Giovanis; Dimitris Zondiros; Petros Tomaras DOI: 10.1504/IJIMA.2016.080167 |
207-222 | Self-authored interest profiles for personalised recommendationsReuben Binns DOI: 10.1504/IJIMA.2016.080168 |