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International Journal of Internet Marketing and Advertising

2016 Vol. 10 No. 3

Special Issue on Internet Marketing and Advertising in the Framework of New Interactive and Multimedia Developments

Guest Editors: Dr. Anne Martensen, Dr. Jaywant Singh and Dr. Costas Assimakopoulos


PagesTitle and authors
131-151The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics
Chetna Kudeshia; Arun Mittal
DOI: 10.1504/IJIMA.2016.10001026

152-170Follow the leader: understanding young adults' intentions to follow brands on Facebook
Kelty Logan
DOI: 10.1504/IJIMA.2016.10001046

171-185The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition
Devika Vashisht; S. Sreejesh
DOI: 10.1504/IJIMA.2016.10001047

186-206Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Apostolos N. Giovanis; Dimitris Zondiros; Petros Tomaras
DOI: 10.1504/IJIMA.2016.10001052

207-222Self-authored interest profiles for personalised recommendations
Reuben Binns
DOI: 10.1504/IJIMA.2016.10001054