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Vol. 1

International Journal of Internet Marketing and Advertising

2016 Vol. 10 No. 1/2


PagesTitle and authors
1-27Consumer social orientation-based personality and social media use: an exploration among young US consumers
Ainsworth Anthony Bailey; Mohammed Slim Ben Mimoun
DOI: 10.1504/IJIMA.2016.076977

28-53Antecedents to SMS advertising acceptance: a grounded theory approach
Yousra Bakr; Ahmed Tolba
DOI: 10.1504/IJIMA.2016.076979

54-89Inside the host's mind: psychological principles of viral marketing
Joerg Wolter; Vincent Barth; Eva-Maria Barthel; Julia Gröbel; Elena Linden; Yvonne Wolf; Eva Walther
DOI: 10.1504/IJIMA.2016.076981

90-112Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media: an empirical analysis
Dominik Georgi; Sven Tuzovic
DOI: 10.1504/IJIMA.2016.076988

113-126Co-consumption and co-production inside a brand community: a socio-cognitive perspective
Badri Munir Sukoco; Wann-Yih Wu; Hsih-Hsien Liu
DOI: 10.1504/IJIMA.2016.076990