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International Journal of Internet Marketing and Advertising

2015 Vol. 9 No. 4


PagesTitle and authors
267-285How sender and receiver jointly shape message: an empirical study on transactional relationship in electronic word of mouth
Tong Bao
DOI: 10.1504/IJIMA.2015.072882

286-302Beliefs, attitudes, and behaviour towards marketing communication on social networks - the case of Central and Eastern European country
Denis Tomše; Ksenija Dumicic; Boris Snoj
DOI: 10.1504/IJIMA.2015.072883

303-320Factors of continually using branded mobile apps: the central role of app engagement
Linwan Wu
DOI: 10.1504/IJIMA.2015.072884

321-337Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model
Phuoc H.M. Pham; Bashar S. Gammoh
DOI: 10.1504/IJIMA.2015.072885

338-358Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Hassan Alboqami; Wafi Al-Karaghouli; Yasser Baeshen; Ismail Erkan; Chris Evans; Ahmad Ghoneim
DOI: 10.1504/IJIMA.2015.072886