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Vol. 1

International Journal of Internet Marketing and Advertising

2015 Vol. 9 No. 2

 

PagesTitle and authors
85-102Effectiveness of advertising formats in television
Josefa D. Martín-Santana; Eva Reinares-Lara; Pedro Reinares-Lara
DOI: 10.1504/IJIMA.2015.070714

103-120Getting insight or getting lost? An integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Guendalina Graffigna; Rossella C. Gambetti
DOI: 10.1504/IJIMA.2015.070715

121-140Expectations-to-value: connecting customers with business offerings
John R. Hamilton; Singwhat Tee
DOI: 10.1504/IJIMA.2015.070716

141-160Factors identification: a model of unplanned multi-generational consumers' electronic purchasing decision
Anil Kumar; Manoj Kumar Dash
DOI: 10.1504/IJIMA.2015.070717

161-179Pricing policies in hotels: a psychological threshold research in online and offline channels
Jorge Pelegrín-Borondo; Mario Arias-Oliva; Leonor González-Menorca; Emma Juaneda-Ayensa
DOI: 10.1504/IJIMA.2015.070720