Browse issues Vol. 11 2017 Vol. 11 No. 2 2017 Vol. 11 No. 1 Vol. 10 2016 Vol. 10 No. 4 2016 Vol. 10 No. 3 2016 Vol. 10 No. 1/2 Vol. 9 2015 Vol. 9 No. 4 2015 Vol. 9 No. 3 2015 Vol. 9 No. 2 2015 Vol. 9 No. 1 Vol. 8 2014 Vol. 8 No. 4 2014 Vol. 8 No. 3 2013 Vol. 8 No. 2 2013 Vol. 8 No. 1 Vol. 7 2012 Vol. 7 No. 4 2012 Vol. 7 No. 3 2012 Vol. 7 No. 2 2012 Vol. 7 No. 1 Vol. 6 2011 Vol. 6 No. 4 2011 Vol. 6 No. 3 2010 Vol. 6 No. 2 2010 Vol. 6 No. 1 Vol. 5 2009 Vol. 5 No. 4 2009 Vol. 5 No. 3 2009 Vol. 5 No. 1/2 Vol. 4 2008 Vol. 4 No. 4 2008 Vol. 4 No. 2/3 2007 Vol. 4 No. 1 Vol. 3 2006 Vol. 3 No. 4 2006 Vol. 3 No. 3 2006 Vol. 3 No. 2 2006 Vol. 3 No. 1 Vol. 2 2005 Vol. 2 No. 4 2005 Vol. 2 No. 3 2005 Vol. 2 No. 1/2 Vol. 1 2004 Vol. 1 No. 4 2004 Vol. 1 No. 3 2004 Vol. 1 No. 2 2004 Vol. 1 No. 1 International Journal of Internet Marketing and Advertising2015 Vol. 9 No. 2 PagesTitle and authors85-102Effectiveness of advertising formats in televisionJosefa D. Martín-Santana; Eva Reinares-Lara; Pedro Reinares-Lara DOI: 10.1504/IJIMA.2015.070714103-120Getting insight or getting lost? An integrated mixed-method approach to social media discourse and its impact on marketing decision-makingGuendalina Graffigna; Rossella C. GambettiDOI: 10.1504/IJIMA.2015.070715121-140Expectations-to-value: connecting customers with business offeringsJohn R. Hamilton; Singwhat TeeDOI: 10.1504/IJIMA.2015.070716141-160Factors identification: a model of unplanned multi-generational consumers' electronic purchasing decisionAnil Kumar; Manoj Kumar DashDOI: 10.1504/IJIMA.2015.070717161-179Pricing policies in hotels: a psychological threshold research in online and offline channelsJorge Pelegrín-Borondo; Mario Arias-Oliva; Leonor González-Menorca; Emma Juaneda-AyensaDOI: 10.1504/IJIMA.2015.070720
