International Journal of Internet Marketing and Advertising
2015 Vol.9 No.1
Special Issue on Social Media and Mobile Marketing Innovations
Guest Editor: Professor Goetz Greve
Editorial |
Pages | Title and author(s) |
3-20 | Brand followers: motivations and attitudes of consumers to follow brands in social mediaHakan Yılmaz; Ebru Enginkaya DOI: 10.1504/IJIMA.2015.068356 |
21-48 | Customer motives and benefits for participating in online co-creation activitiesEfthymios Constantinides; Leonine A. Brünink; Carlota Lorenzo-Romero DOI: 10.1504/IJIMA.2015.068346 |
49-65 | Development of an optimal solution for digital marketing variables in an online toolVandana Ahuja DOI: 10.1504/IJIMA.2015.068345 |
66-84 | Social media and m-commerceJean-Eric Pelet; Panagiota Papadopoulou DOI: 10.1504/IJIMA.2015.068358 |