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Vol. 1

International Journal of Internet Marketing and Advertising

2015 Vol. 9 No. 1

Special Issue on Social Media and Mobile Marketing Innovations

Guest Editor: Professor Goetz Greve


PagesTitle and authors
3-20Brand followers: motivations and attitudes of consumers to follow brands in social media
Hakan Yılmaz; Ebru Enginkaya
DOI: 10.1504/IJIMA.2015.068356

21-48Customer motives and benefits for participating in online co-creation activities
Efthymios Constantinides; Leonine A. Brünink; Carlota Lorenzo-Romero
DOI: 10.1504/IJIMA.2015.068346

49-65Development of an optimal solution for digital marketing variables in an online tool
Vandana Ahuja
DOI: 10.1504/IJIMA.2015.068345

66-84Social media and m-commerce
Jean-Eric Pelet; Panagiota Papadopoulou
DOI: 10.1504/IJIMA.2015.068358