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Vol. 1

International Journal of Internet Marketing and Advertising

2014 Vol. 8 No. 4

Special Issue on Contemporary Issues in Internet Marketing and Advertising

Guest Editors: Dr. Emmanuella Plakoyiannaki and Dr. Stavros P. Kalafatis


PagesTitle and authors
241-263Understanding consumers' creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action
Chang-Dae Ham; Joonghwa Lee; Hyung-Seok Lee
DOI: 10.1504/IJIMA.2014.067652

264-284Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthil Arasu Balasubramanian; Jeevananthan Manickavasagam
DOI: 10.1504/IJIMA.2014.067662

285-299Facebook usage among teenagers - the effect of personality and peer group pressure; an exploratory study in Greece
Elli Vlachopoulou; Christina Boutsouki
DOI: 10.1504/IJIMA.2014.067661

300-319Conceptualising and modelling virtual product experience for online retailers
Raed S. Algharabat
DOI: 10.1504/IJIMA.2014.067660

320-338Investigating websites' e-CRM features in building customer relationships: evidence from Greece
Eugenia Papaioannou; Costas Assimakopoulos; Christos Sarmaniotis; Christos K. Georgiadis
DOI: 10.1504/IJIMA.2014.067659