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Vol. 1

International Journal of Internet Marketing and Advertising

2013 Vol. 8 No. 1


PagesTitle and authors
1-18Web marketing strategies of food producers in Italy: a competitive analysis
Azzurra Annunziata; Riccardo Vecchio
DOI: 10.1504/IJIMA.2013.056584

19-31A comparison of the social media consumer and the non-social media consumer
Timothy H. Reisenwitz
DOI: 10.1504/IJIMA.2013.056587

32-53Combining multiple influence strategies to increase consumer compliance
Maurits Kaptein; Steven Duplinsky
DOI: 10.1504/IJIMA.2013.056586

54-68Factors influencing perceptions toward social networking websites in China
Wen Gong
DOI: 10.1504/IJIMA.2013.056585