International Journal of Internet Marketing and Advertising

2012 Vol. 7 No. 4

Pages	Title and authors
279-291	Using content analysis in social networking to gain cultural insights Ryall Carroll; Carleen Ramlochansingh; Luke Kachersky DOI: 10.1504/IJIMA.2012.051592
292-310	Exploring social media marketing strategies in SMEs Iryna Pentina; Anthony C. Koh DOI: 10.1504/IJIMA.2012.051613
311-332	Small and medium enterprises web page design: a qualitative study Natalia Vila; Inés Kuster DOI: 10.1504/IJIMA.2012.051614
333-358	The relationship between regulatory focus and online shopping - perceived risk, affect, and consumers' response to online marketing Peter Atorough; Bill Donaldson DOI: 10.1504/IJIMA.2012.051615