International Journal of Internet Marketing and Advertising
2012 Vol.7 No.4
Pages | Title and author(s) |
279-291 | Using content analysis in social networking to gain cultural insightsRyall Carroll; Carleen Ramlochansingh; Luke Kachersky DOI: 10.1504/IJIMA.2012.051592 |
292-310 | Exploring social media marketing strategies in SMEsIryna Pentina; Anthony C. Koh DOI: 10.1504/IJIMA.2012.051613 |
311-332 | Small and medium enterprises web page design: a qualitative studyNatalia Vila; Inés Kuster DOI: 10.1504/IJIMA.2012.051614 |
333-358 | The relationship between regulatory focus and online shopping - perceived risk, affect, and consumers' response to online marketingPeter Atorough; Bill Donaldson DOI: 10.1504/IJIMA.2012.051615 |