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International Journal of Internet Marketing and Advertising

2012 Vol. 7 No. 4


PagesTitle and authors
279-291Using content analysis in social networking to gain cultural insights
Ryall Carroll; Carleen Ramlochansingh; Luke Kachersky
DOI: 10.1504/IJIMA.2012.051592

292-310Exploring social media marketing strategies in SMEs
Iryna Pentina; Anthony C. Koh
DOI: 10.1504/IJIMA.2012.051613

311-332Small and medium enterprises web page design: a qualitative study
Natalia Vila; Inés Kuster
DOI: 10.1504/IJIMA.2012.051614

333-358The relationship between regulatory focus and online shopping - perceived risk, affect, and consumers' response to online marketing
Peter Atorough; Bill Donaldson
DOI: 10.1504/IJIMA.2012.051615