International Journal of Internet Marketing and Advertising
2004 Vol.1 No.3
Pages | Title and author(s) |
229-250 | Designing a channel mixLuuk P.A. Simons, Harry Bouwman DOI: 10.1504/IJIMA.2004.005016 |
251-267 | Building internet trust: signalling through trustmarksK. Damon Aiken, Ben S. Liu, Robert D. Mackoy, Gregory E. Osland DOI: 10.1504/IJIMA.2004.005017 |
268-282 | The impact of buyer perceptions and situational factors on internet usageThomas Tellefsen, Alan Zimmerman DOI: 10.1504/IJIMA.2004.005018 |
283-299 | Netvertising characteristics, challenges and opportunities: a research agendaYue Pan, George M. Zinkhan DOI: 10.1504/IJIMA.2004.005019 |
300-315 | Developing interactive advertising strategies on the internet as a function of consumer knowledge, ability, and involvementRichard G. McFarland, Shane Van Dalsem, Chwen Sheu DOI: 10.1504/IJIMA.2004.005020 |
316-328 | Hybrids vs. DotComs: some online pricing patterns in the South Korean book marketFang-Fang Tang DOI: 10.1504/IJIMA.2004.005021 |