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Vol. 1

International Journal of Internet Marketing and Advertising

2004 Vol. 1 No. 3


PagesTitle and authors
229-250Designing a channel mix
Luuk P.A. Simons, Harry Bouwman
DOI: 10.1504/IJIMA.2004.005016

251-267Building internet trust: signalling through trustmarks
K. Damon Aiken, Ben S. Liu, Robert D. Mackoy, Gregory E. Osland
DOI: 10.1504/IJIMA.2004.005017

268-282The impact of buyer perceptions and situational factors on internet usage
Thomas Tellefsen, Alan Zimmerman
DOI: 10.1504/IJIMA.2004.005018

283-299Netvertising characteristics, challenges and opportunities: a research agenda
Yue Pan, George M. Zinkhan
DOI: 10.1504/IJIMA.2004.005019

300-315Developing interactive advertising strategies on the internet as a function of consumer knowledge, ability, and involvement
Richard G. McFarland, Shane Van Dalsem, Chwen Sheu
DOI: 10.1504/IJIMA.2004.005020

316-328Hybrids vs. DotComs: some online pricing patterns in the South Korean book market
Fang-Fang Tang
DOI: 10.1504/IJIMA.2004.005021