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Vol. 1

International Journal of Internet Marketing and Advertising

2004 Vol. 1 No. 2

 

PagesTitle and authors
121-136Internet-facilitated consumer-to-consumer communication: the moderating role of receiver characteristics
Fei Xue, Joseph E. Phelps
DOI: 10.1504/IJIMA.2004.004016

137-154The influence of social communication networks on intentions to purchase on the web
Lynda Fitzgerald
DOI: 10.1504/IJIMA.2004.004017

155-173A theoretical and empirical exploration of identification with virtual product communities
Andrew J. Czaplewski, Thomas W. Gruen
DOI: 10.1504/IJIMA.2004.004018

174-195Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences
Deborah J. MacInnis, Gustavo de Mello, Vanessa M. Patrick
DOI: 10.1504/IJIMA.2004.004019

196-203Use of graphic images and text characters in web banners
Eric K.W. Lau
DOI: 10.1504/IJIMA.2004.004020

204-228A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment
Minjoon Jun, Jing Hu, Robin T. Peterson
DOI: 10.1504/IJIMA.2004.004021