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  1. International Journal of Internet Marketing and Advertising
  2. Published issues
  3. 2004 Vol.1 No.2
International Journal of Internet Marketing and Advertising (IJIMA)

International Journal of Internet Marketing and Advertising

2004 Vol.1 No.2


Pages Title and author(s)
121-136Internet-facilitated consumer-to-consumer communication: the moderating role of receiver characteristics
Fei Xue, Joseph E. Phelps
DOI: 10.1504/IJIMA.2004.004016
137-154The influence of social communication networks on intentions to purchase on the web
Lynda Fitzgerald
DOI: 10.1504/IJIMA.2004.004017
155-173A theoretical and empirical exploration of identification with virtual product communities
Andrew J. Czaplewski, Thomas W. Gruen
DOI: 10.1504/IJIMA.2004.004018
174-195Consumer hopefulness: construct, relevance to internet marketing, antecedents and consequences
Deborah J. MacInnis, Gustavo de Mello, Vanessa M. Patrick
DOI: 10.1504/IJIMA.2004.004019
196-203Use of graphic images and text characters in web banners
Eric K.W. Lau
DOI: 10.1504/IJIMA.2004.004020
204-228A comparison of information searchers and e-shoppers on the perceptions of e-shopping factors: an assessment
Minjoon Jun, Jing Hu, Robin T. Peterson
DOI: 10.1504/IJIMA.2004.004021

 

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