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Vol. 1

International Journal of Electronic Marketing and Retailing

2018 Vol. 9 No. 1


PagesTitle and authors
1-21Understanding the role of web-benefits in cross-buying
Vishal Vyas; Sonika Raitani
DOI: 10.1504/IJEMR.2018.088591

22-36Consumers' perceptions on green and smart furniture innovation
Ioannis Papadopoulos; Glykeria Karagouni; Marios Trigkas
DOI: 10.1504/IJEMR.2018.088587

37-58Classifying customer 'wow', 'aha', and 'cool' affect through arousal: a study on mobile users
Prince Dubey; Naval Bajpai; Sanjay Guha
DOI: 10.1504/IJEMR.2018.088588

59-76The role of communication channel in delivering service recovery in online shopping environment
Na Young Jung; Yoo-Kyoung Seock
DOI: 10.1504/IJEMR.2018.088589

77-88Online sales promotion in hedonic versus utilitarian product categories
Ravi Narayanaswamy; Richard A. Heiens
DOI: 10.1504/IJEMR.2018.088590

89-108The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Yam B. Limbu; Ricard W. Jensen
DOI: 10.1504/IJEMR.2018.088592