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International Journal of Electronic Marketing and Retailing

2017 Vol. 8 No. 4

 

PagesTitle and authors
283-300Social tie strength and virtual goods purchase decisions of online game players
Ping Zhao; Chun Qiu
DOI: 10.1504/IJEMR.2017.10008541

301-315The value of a network in the digital era: insights about Doctor Chat case study
Davide Di Fatta; Francesco Cupido; Gandolfo Dominici
DOI: 10.1504/IJEMR.2017.10008542

316-330Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction
Yanfen You; Amit Bhatnagar; Sanjoy Ghose
DOI: 10.1504/IJEMR.2017.10008543

331-343Effectiveness of female nudity in e-advertising
Jacques Digout; Charbel Salloum; Leah Hajjar; Nahed Taha
DOI: 10.1504/IJEMR.2017.10008544

344-371Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase
Beheruz N. Sethna; Sunil Hazari; Blaise Bergiel
DOI: 10.1504/IJEMR.2017.10008550