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International Journal of Electronic Marketing and Retailing

You can read the full text of the articles marked as Free access below using the links provided.

2016 Vol. 7 No. 1


PagesTitle and authors
3-21Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow
Songpol Kulviwat; Yong Zhang; Jinyan Fan; Lu Zheng
DOI: 10.1504/IJEMR.2016.075322

Free access Free access

22-38Whether or not to use a quick response code in the ad
Füsun F. Gönül; Chun Qiu; Evan Zhou
DOI: 10.1504/IJEMR.2016.075324

Free access Free access

39-65Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
Ardalan Sameti; Hamidreza Khalili; Hassan Sheybani
DOI: 10.1504/IJEMR.2016.075326

Free access Free access

66-90The usefulness of online reviews in financial services
Monica D. Guillory; Ritu Lohtia; Naveen Donthu
DOI: 10.1504/IJEMR.2016.075329

Free access Free access