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International Journal of Electronic Marketing and Retailing

2015 Vol. 6 No. 4


PagesTitle and authors
259-276Is animation effective for advertising offensive products? Insights from an internet advertising experiment
Pakakorn Rakrachakarn; George P. Moschis
DOI: 10.1504/IJEMR.2015.073451

277-298Top e-retailers of India: business model and components
Prateek Kalia
DOI: 10.1504/IJEMR.2015.073450

299-314An internet information search channel evaluation model: the role of internet usage skills and psychological parameters
Gaurav Khatwani; Gopal Das
DOI: 10.1504/IJEMR.2015.073452

315-338A multi-level text classifier for feedback analysis using tweets to enhance product performance
Balamurugan Balusamy; Thusitha Murali; Aishwarya Thangavelu; P. Venkata Krishna
DOI: 10.1504/IJEMR.2015.073455

339-358An empirical analysis of online price dispersion in the Italian airline industry
Paolo Roma; Fabio Zambuto; Gandolfo Dominici
DOI: 10.1504/IJEMR.2015.073481