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  1. International Journal of Electronic Marketing and Retailing
  2. Published issues
  3. 2015 Vol.6 No.4
International Journal of Electronic Marketing and Retailing (IJEMR)

International Journal of Electronic Marketing and Retailing

2015 Vol.6 No.4


Pages Title and author(s)
259-276Is animation effective for advertising offensive products? Insights from an internet advertising experiment
Pakakorn Rakrachakarn; George P. Moschis
DOI: 10.1504/IJEMR.2015.073451
277-298Top e-retailers of India: business model and components
Prateek Kalia
DOI: 10.1504/IJEMR.2015.073450
299-314An internet information search channel evaluation model: the role of internet usage skills and psychological parameters
Gaurav Khatwani; Gopal Das
DOI: 10.1504/IJEMR.2015.073452
315-338A multi-level text classifier for feedback analysis using tweets to enhance product performance
Balamurugan Balusamy; Thusitha Murali; Aishwarya Thangavelu; P. Venkata Krishna
DOI: 10.1504/IJEMR.2015.073455
339-358An empirical analysis of online price dispersion in the Italian airline industry
Paolo Roma; Fabio Zambuto; Gandolfo Dominici
DOI: 10.1504/IJEMR.2015.073481

 

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