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International Journal of Electronic Marketing and Retailing

2015 Vol. 6 No. 3

 

PagesTitle and authors
165-178Digital sales negotiation stories
Clemens Bechter; Fredric William Swierczek
DOI: 10.1504/IJEMR.2015.070801

179-193B2C social media value gap-model: a study of the Dutch online retailing
Efthymios Constantinides; Lonieke Schepers; Sjoerd De Vries
DOI: 10.1504/IJEMR.2015.070802

194-213Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: an empirical check
Preshth Bhardwaj; Gopal Das; Arpita Khare
DOI: 10.1504/IJEMR.2015.070803

214-238Empirical analysis of online purchase of kid's products by urban Indian parents
Neena Sondhi
DOI: 10.1504/IJEMR.2015.070804

239-258Impact of internet and social media on organisational change of OTC medicines marketing management
Vasja Roblek
DOI: 10.1504/IJEMR.2015.070806