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International Journal of Electronic Marketing and Retailing

2012 Vol. 5 No. 2


PagesTitle and authors
95-109An exploratory study of sustainable apparel retailers on the internet
Katelyn Fulton; Seung-Eun Lee
DOI: 10.1504/IJEMR.2012.051027

110-127Channel strategies, product types, and performance in the US retail industry
Bau-Jung Chang
DOI: 10.1504/IJEMR.2012.051030

128-146Using CLV for modelling churn and customer retention
Najmeh Abedzadeh; MohammadAli Nematbakhsh
DOI: 10.1504/IJEMR.2012.051017

147-155Retail sales in India - the need to go beyond enterprise-wide integration
Reema Khurana; Poonam Garg
DOI: 10.1504/IJEMR.2012.051025

156-172Measuring e-service quality in the context of service sites
Estela Fernández Sabiote; Sergio Román
DOI: 10.1504/IJEMR.2012.051024

173-186Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
K. Antony Arokia Durai Raj; Balasubramanian Kanagasabapathi; Suyashi Shrivastava; Kunal Krishnan; Mitul Shah
DOI: 10.1504/IJEMR.2012.051031