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International Journal of Electronic Marketing and Retailing

2011 Vol. 4 No. 2/3


PagesTitle and authors
117-128A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniques
Jason K. Deane; Thomas Meuer; Jay M. Teets
DOI: 10.1504/IJEMR.2011.043037

129-150Privacy research: application of content analysis to assess a contemporary area of research
Zack Jourdan; J. Ken Corley; R. Kelly Rainer Jr.
DOI: 10.1504/IJEMR.2011.043038

151-164Enhancing customer base and productivity through e-delivery channels – study of banks in India
Justin Paul; Ruchi Trehan
DOI: 10.1504/IJEMR.2011.043045

165-182Exploring consumers' flow experiences in virtual shopping: an exploratory study
Seung-Eun Lee; Tanya Domina; Maureen MacGillivray
DOI: 10.1504/IJEMR.2011.043046

183-205Rejoining the research on the functionality of e-tailing sites: empirical evidence from Turkey
Hakan Çelik
DOI: 10.1504/IJEMR.2011.043047

206-223Success of retail in India: the customer experience management scenario
Kamaladevi Baskaran
DOI: 10.1504/IJEMR.2011.043048