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Vol. 1

International Journal of Electronic Marketing and Retailing

2011 Vol. 4 No. 1


PagesTitle and authors
1-15Keeping internet marketing up and running: potential disasters and how to plan for them
Katherine T. Smith, P. Paul Lin
DOI: 10.1504/IJEMR.2011.039893

16-29Snipe bidding behaviour in eBay auctions
Fusun F. Gonul, Peter T.L. Popkowski Leszczyc
DOI: 10.1504/IJEMR.2011.039894

30-48Extraction of customer attitude using neural network and canonical correlation analysis
Md. Shahjahan, Md. Asaduzzaman, Mineki Ohkura, Kazuyuki Murase
DOI: 10.1504/IJEMR.2011.039895

49-61An application of game theory to shape e-tailing strategies
Min-Young Lee
DOI: 10.1504/IJEMR.2011.039896

62-79Motivations of market mavens for participating in online communities
Hye-Shin Kim, Byoungho Jin, Jin Yong Park
DOI: 10.1504/IJEMR.2011.039897

80-99Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks
Yong J. Wang, Soonkwan Hong, Jie Wei, Kevin W. Cruthirds
DOI: 10.1504/IJEMR.2011.039898

100-116Are Indians ready to adopt online supply chain management?
V.R. Salkute, S.R. Kolhe
DOI: 10.1504/IJEMR.2011.039899