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International Journal of Electronic Marketing and Retailing

2010 Vol. 3 No. 4

Special Issue on Evolving the E-Marketing Mindset Towards the Social Web Model – Part 2

Guest Editors: Dr. Francisco J. Martínez-López and Dr. Inma Rodríguez-Ardura


PagesTitle and authors
321-340Online social networks in the travel sector
Daniel Belanche, Luis V. Casalo, Carlos Flavian, Miguel Guinaliu
DOI: 10.1504/IJEMR.2010.036880

341-362Can avatars enhance consumer trust and emotion in online retail sales?
Liz C. Wang, Dale Fodness
DOI: 10.1504/IJEMR.2010.036881

363-381Putting a face with a name: avatars, relationship marketing and service failure/recovery
David G. Taylor
DOI: 10.1504/IJEMR.2010.036882

382-397Resolving the paradox of choice by leveraging the long tail of micro-communities – the case of the mass customising company
Albrecht Enders
DOI: 10.1504/IJEMR.2010.036883

398-414Marketing in a Web 2.0 world with a Web 1.0 mentality: the challenge of social web marketing in academic institutions
Lyle R. Wetsch, Kristen Pike
DOI: 10.1504/IJEMR.2010.036884

415-440Going with the consumer towards the social web environment: a review of extant knowledge
Inma Rodriguez-Ardura, Francisco J. Martinez-Lopez, Paula Luna
DOI: 10.1504/IJEMR.2010.036885