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Vol. 1

International Journal of Business Innovation and Research

2015 Vol. 9 No. 4


PagesTitle and authors
375-395Exploring relationship marketing dimensions and their effect on customer loyalty - a study of Indian mobile telecom market
Ashish Gupta; G.P. Sahu
DOI: 10.1504/IJBIR.2015.070176

396-414Research framework for analysing consumerism in Mexico towards renewable energy products
Pável Reyes-Mercado; Rajagopal
DOI: 10.1504/IJBIR.2015.070174

415-436Cyber Ocean: a roadmap to maritime cloud
Kleanthis Dellios; Dimitrios Papanikas; Despina Polemi
DOI: 10.1504/IJBIR.2015.070175

437-454An analysis of consumer preferences and segmentation for mobile phone service providers in India: a multivariate approach
Sita Mishra
DOI: 10.1504/IJBIR.2015.070177

455-469Classification and ranking rural areas in Greece based on technical, economic and social indicators of the agricultural holdings
Pathena Chatzinikolaou; Thomas Bournaris; Fedra Kiomourtzi; Christina Moulogianni; Basil Manos
DOI: 10.1504/IJBIR.2015.070178

470-485Developing a fuzzy enhanced Russell measure for media selection
Nazanin Ahmady; Reza Farzipoor Saen; Elham Ahmady; Amir Hossein Sadeghi
DOI: 10.1504/IJBIR.2015.070179

486-506Social media: adoption and legal issues impact on business innovation
Anas Al Bakri; Nazzal Kisswani
DOI: 10.1504/IJBIR.2015.070213