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Vol. 1

International Journal of Business and Globalisation

2011 Vol. 7 No. 4

Special Issue on Globalisation and Strategies for Success

Guest Editors: Professor G.D. Sardana and Professor Tojo Thatchenkery


PagesTitle and authors
391-408Cochlear – hear now. And always?
Gary J. Stockport; John Gelavis; John Macdonald; Alan Millard; Glenn Morrison; Rob Pini; Alyson Vinciguerra
DOI: 10.1504/IJBG.2011.042748

409-433Everyday low price – a blessing in disguise for Walmart during recession
Ravindra P. Saxena; Arpana Sharma
DOI: 10.1504/IJBG.2011.042749

434-445Creating competitive advantage for an electric manufacturer using SCM
Masaki Iijima; Nobutaka Naruse; Yoshio Furukawa
DOI: 10.1504/IJBG.2011.042750

446-458Understanding culture-specific leadership relationship in a multi-cultural virtual project team (MVPT): a case study
Zhangying He; Tojo Thatchenkery
DOI: 10.1504/IJBG.2011.042751

459-470The value of sustainable practices: a climate of stakeholder engagement
Wanda Tisby Cousar; Sharon Huff
DOI: 10.1504/IJBG.2011.042752

471-484Managing brand personality when brand undergoes sequential extension
Anuja Pandey
DOI: 10.1504/IJBG.2011.042753

485-496Ingredient branding in sports markets: the case Makrolon and UVEX
Christian Linder
DOI: 10.1504/IJBG.2011.042754

497-509Establishing a market niche: the case of Keystrox
Bharat Maheshwari; Alexander George; Manjari Maheshwari
DOI: 10.1504/IJBG.2011.042755