Objectives

IJGAIB aims to provide a rigorous, peer-reviewed platform for cutting-edge research, theoretical development and practical applications of generative artificial intelligence (GenAI) across the entire spectrum of business functions and industries. The journal seeks to advance the understanding of how GenAI reshapes business models, strategy, innovation, decision-making, operations, marketing, finance, HR, supply chains and entrepreneurship.

The journal also encourages interdisciplinary submissions that examine the social, ethical, regulatory and educational implications of GenAI in the business world.

The emergence of tools such as ChatGPT, DALL·E, GitHub Copilot and other GenAI models has profoundly impacted how businesses operate. However, there is currently no dedicated academic outlet focusing solely on generative AI's strategic, operational and ethical impact in business contexts. IJGAIB will fill this void, offering

• a specialised outlet for scholars and practitioners
• case studies and applied research on real-world GenAI deployment
• interdisciplinary insights bridging technology, strategy and management
• a timely contribution to the rapidly evolving discourse on AI and business

IJGAIB aspires to become the leading journal at the intersection of generative AI and business, shaping both theory and practice.

Readership

IJGAIB's readership includes academic researchers in AI, business and management; business and technology practitioners; data scientists and AI developers; policy makers and ethics scholars; graduate students and educators in business and AI.

Contents

The journal publishes research articles (quantitative, qualitative and mixed methods); conceptual and theoretical papers; practitioner insights and case studies; review articles and meta-analyses; short communications and technical notes; book reviews and editorial commentaries.