Chapter 4: e-Tourism, Edutainment and e-Learning Systems

Title: Senior tourist destinations' knowledge mapping in upper north of Thailand

Author(s): Korawan Sangkakorn, Pitipong Yodmongkol

Address: Department of College of Arts, Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiang Mai, 50200, Thailand | Department of College of Arts, Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiang Mai, 50200, Thailand

Reference: Software, Knowledge, Information Management and Applications (SKIMA 2013) pp. 172 - 178

Abstract/Summary: Knowledge mapping is used to organize information and knowledge, personal group competencies and proficiencies. This study compares knowledge map of four tourist destination sites which is suitable for senior tourist; religious site, natural site, historic site, and community site, and show different mapping schemes. The data were collected relating to tourist attractions in upper north of Thailand, design criteria, brainstorming, field trip, and design knowledge mapping. Each destination quite differs in knowledge needs, and then users can find what they need in a convenient and easy way.

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