Chapter 4: e-Tourism, Edutainment and e-Learning Systems

Title: A framework of intellectual capital measurement for cross-cultural e-tourism enterprise

Author(s): Xuelian Liu, Nopasit Chakpitak, Shuang Cang, Pitipong Yodmongkol

Address: College of Arts Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiangmai, Thailand and Faculty of Tourism and Culture Industry, Chengdu University, Shiling Rd, Chengdu, China | College of Arts Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiangmai, Thailand | School of Tourism, Bournemouth University, Poole, Dorset BH12 5BB, UK | College of Arts Media and Technology, Chiang Mai University, Huaykeaw Rd, Chiangmai, Thailand

Reference: Software, Knowledge, Information Management and Applications (SKIMA 2013) pp. 125 - 133

Abstract/Summary: This study aims to present a framework of intellectual capital (IC) measurement for e-tourism enterprise in China. This paper identifies three major characteristics of the framework: key success factors (SF) that should be based on an organization's strategies and contexts; using multiple processes which can overcome the limitation of a single methodology; and building a IC model that can help e-tourism enterprise improve management effectively. This research provides useful IC models for e-tourism enterprise that can improve their products and services.

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