International Journal of Globalisation and Small Business
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International Journal of Globalisation and Small Business (2 papers in press)
Marketing channel transformation in Italian SMEs by Chiara Cantù, Elisa Martina Martinelli, Annalisa Tunisini Abstract: In 2020, the global health emergency situation accelerated companies' digital transformation process. Digital channels became a fundamental aspect for managing relationships with their customers and stakeholders, so rethinking of structures and channel management requires more in-depth knowledge. This research analyses and explores the impact of digital channels in strategies of SMEs. The study is conducted on Italian medium-sized enterprises, also known as 'micro-multinationals' or 'pocket multinationals', considering the key industries that are part of the Made in Italy brand. The research investigates how marketing channels are transforming in Italian SMEs through impact of digital channels in terms of benefits and limits that influence direct and indirect marketing channels as well as how new technologies will impact the transformation of marketing channels in Italian SMEs. The grounded Delphi method is applied, combining aspects of the grounded theory with the Delphi method to explore current needs and future ones in perspective. Keywords: marketing channel; transformation; digital; SMEs; Made in Italy; GDM. DOI: 10.1504/IJGSB.2022.10048330
Determinants of firm liquidity in Central and Eastern Europe SMEs by Iman Samir Youssef, Adel F. Al Alam, Charbel Salloum Abstract: This study examines firm-level determinants of liquidity as reflected by the cash conversion cycle for SMEs in Central and Eastern Europe. This study focuses on non-financial SME firms in Central and Eastern Europe GDP growth was the only macroeconomic variable used in this study and the only variable with insignificant influence on liquidity in regression conducted for the seven countries studied, using the GMM estimation method. The sensitivity of liquidity to explanatory variables (profitability, leverage, tangibility, growth, age, size, GDP growth) was examined on data composed of 160 publicly-listed SMEs with 1,600 the total number of observations for the period 2011-2019. Profitability, leverage, and size have a positive significant influence on liquidity. The significant positive influence of profitability reflects how SMEs with low levels of liquidity depend on profitability to meet cash requirements for investing in liquidity. Keywords: system GMM; liquidity; SME; Central and Eastern Europe. DOI: 10.1504/IJGSB.2022.10049156