International Journal of Environment, Workplace and Employment (7 papers in press)

Regular Issues

• Emotional branding and its influence on consumer buying behaviour: a study of upcycled products with price sensitivity as a moderator  
  by Sonia Kashyap 
  Abstract: The present study intends to examine the impact of emotional branding on the buying intentions and buying behaviour of the consumers for upcycled products with the moderating role of price sensitivity. Nudge theory provides the theoretical framework to the proposed model. Purposive and quota sampling is used along with mall intercept method to collect the data. PLS-SEM is utilised to test the hypothesised relationships. Findings show that all dimensions of emotional branding generate buying intentions and affect buying behaviour among consumers for upcycled products. Furthermore, price sensitivity negatively moderates the relationship between buying intentions and buying behaviour of upcycled products.
  Keywords: upcycled products; emotional branding; buying behaviour; nudge theory.
  DOI: 10.1504/IJEWE.2025.10074239
   
  
• Impact of clan culture on non-teaching staff commitment in universities in Ekiti State: a study of organisational culture and decision-making participation  
  by Ayodeji Muyideen Awolaja, Olalekan Enitilo, Oluwaseun Opeyemi Ayodele 
  Abstract: The study examined the impact of clan culture on non-teaching staff commitment in universities in Ekiti State: a study of organisational culture and decision-making participation while the population comprised of Ekiti State University (EKSU), Afe Babalola University (ABUAD), Bamidele Olumilua University of Education, Science and Technology (BOUEST) in Ikere, and Federal University, Oye Ekiti (FUOYE) while the total population was 4488. The research used 367 participants drawn from the Taro Yamane (1967) model as its sample. The data was analysed using a combination of descriptive and inferential statistics. Mean and standard deviation were employed for descriptive analysis, and regression analysis was employed for inferential analysis. The study found that clan culture favourably affects employee commitment at the chosen colleges in Ekiti State, and the results demonstrated a significant relationship between clan culture and non-teaching staff commitment (0.000).
  Keywords: clan culture; non-teaching staff; commitment; organisational culture; decision-making participation.
  DOI: 10.1504/IJEWE.2025.10074493
   
  
• Exploring the relationship between job stress, job satisfaction, job pursuit and recommendation intentions of interns in business  
  by Frederick L. Lawrence, Sean P. Goffnett 
  Abstract: A path model of job stress to job pursuit and positive word of mouth intentions was investigated to explain the impact of job stress on college interns prior to joining the workforce. Mediational pathways were tested using a sample of 272 college interns at the conclusion of 12-week summer business internships. The results indicated that job stress was significantly related to positive word of mouth, but not to job pursuit intentions. Mediation analyses revealed significant indirect effects of job stress on both outcomes through job satisfaction, although the magnitude of the effect was stronger for positive word of mouth. Findings suggest job stress among interns may have a more immediate impact on how interns communicate about their experiences than on their intentions to pursue future employment. Organisations may benefit from addressing intern job stress as part of efforts to improve recruitment, protect employer brand and cultivate a positive reputation.
  Keywords: internship; experiential learning; work-integrated learning; newcomer; job stress; positive word of mouth; WOM; job satisfaction; job pursuit intentions; theory of planned behaviour; apply; recruiting.
  DOI: 10.1504/IJEWE.2025.10074823
   
  
• Sustainable consumption's mediating role in the mindful consumer journey: empirical evidence from urban consumers using structural equation modelling through SmartPLS  
  by James Kanda, Parveen Singh Kalsi 
  Abstract: In the context of modern consumerism, unsustainable consumption and declining life satisfaction among consumers have emerged as critical challenges, reflecting a misalignment between contemporary consumer behaviour and the broader goals of sustainability and well-being. Amid these concerns, this study offers a novel contribution by examining the mindful consumer journey, specifically how mindfulness influences consumer life satisfaction through the mediation of sustainable consumption, conceptualised as a higher-order construct comprising dimensions of quality of life, care for environmental well-being, and care for future generations. Data from 566 urban consumers collected via the mall intercept method were analysed using structural equation modelling in SmartPLS. Results show that mindfulness positively affects both life satisfaction and sustainable consumption, with sustainable consumption also serving as a significant mediator. These findings underscore the role of mindfulness in promoting environmentally responsible consumption and improving overall well-being, with implications for aligning personal well-being with ecological responsibility.
  Keywords: mindfulness; sustainable consumption; life satisfaction; higher-order construct; HOC; PLS-SEM; SmartPLS.
  DOI: 10.1504/IJEWE.2026.10075829
   
  
• Examining the influence of proactive personality on organisational citizenship behaviour: the mediating role of entrepreneurial passion  
  by Eman Elsayed Elfar, Amira Ali El-Shaprawy 
  Abstract: In a rapidly changing business landscape, sustaining success necessitates proactive employees who consistently exceed formal role expectations. Grounded in self-consistency theory, this study explores how proactive personality influences organisational citizenship behaviour (OCB) both directly and indirectly, through the mediating role of entrepreneurial passion, among entrepreneurs in Egypts medical sector. The results demonstrate that proactive personality significantly predicts all three OCB dimensions, organisation-directed, individual-directed, and customer-oriented, and that entrepreneurial passion partially mediates these relationships. This suggests that entrepreneurial passion functions as an emotional-motivational bridge that translates proactive tendencies into cooperative extra-role behaviours, thereby strengthening overall OCB. Practically, the study underscores the importance of cultivating proactive mindsets and positive emotional engagement to enhance entrepreneurial passion and foster behaviours that promote organisational effectiveness and venture sustainability. Theoretically, it contributes to the literature by uncovering the mechanism that explains how personal dispositions translate into positive organisational behaviours within small and medium-sized enterprises (SMEs).
  Keywords: proactive personality; entrepreneurial passion; self-consistency theory; citizenship behaviour; small and medium-sized enterprises; SMEs; medical sector.
  DOI: 10.1504/IJEWE.2026.10076450
   
  
• The state of metaverse development in Africa: an integrative literature review  
  by Hamady Dia 
  Abstract: This integrative literature review addresses a critical gap in research concerning Africas readiness for and engagement with metaverse technologies. Through thematic synthesis of recent academic, institutional, and industry sources, the study identifies emerging trends, strategic enablers, and structural constraints shaping the continents digital trajectory. The conceptual framework integrates Rogerss (1995) diffusion of innovation theory, Balls (2022) conceptualisation of the metaverse, and Davis et al.s (2009) virtual collaboration model to contextualise Africas evolving digital landscape. While global interest in the metaverse continues to expand, existing literature remains disproportionately centred on North America, Europe, and parts of Asia leaving African perspectives notably underrepresented. This review contributes to both scholarly and policy discourse by articulating strategic imperatives for equitable metaverse adoption, highlighting infrastructural and governance challenges, and emphasising Africas potential to co-create a culturally grounded and socially inclusive digital future.
  Keywords: metaverse; Africa; innovation; AI; artificial intelligence; AI; immersive technologies; virtual reality; VR; extended reality; XR; digital transformation; blockchain.
  DOI: 10.1504/IJEWE.2026.10076774
   
  
• Role of career aspirations amid proactive personality and career growth with intention to quit among IT professionals: a moderated mediation analysis  
  by Sudhakar. R. Kulkarni, P. Nagesh, Sindu Bharath, T.S. Nanjundeswaraswamy 
  Abstract: The study explores the nexus between proactive personality (PP) and career growth (CG). Also, to analyse the mediating effect of career aspirations (CA) among PP and CG with intention to quit (IQ) (moderator) as a boundary condition. The sampling unit consists of 318 professionals working in information technology firms. Antecedents of study variables were validated using exploratory data analysis. The role of CA (mediating) was explored through multiple regression analysis. Further, the role of intention to quit (as a moderator) was examined. The results show that PP has an impact on CG and CA, and CA on CG. CA does not mediate the relationship between PP and CG. The IQ does not moderate the relationship between CA and CG. The outcome proposes psychological and behavioural determinants that act as a key driver to meet an individuals CG. Also, explains the role of intention to quit, the psychological mode of employees.
  Keywords: personnel management; human capital; turnover; factor models; human development.
  DOI: 10.1504/IJEWE.2026.10076775