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International Journal of Electronic Healthcare (1 paper in press)
The Transformative Influence of Social Media: An Exploratory Case Study of Empowerment in Repressive Society by Guruprasad Gadgil, Gayle Prybutok, Victor Prybutok Abstract: The literature and the theoretical foundation in this discipline shows that little
research has explored the complex decisions faced by transgender entrepreneurs in
India. Popular media in India report on the entrepreneurial success of stalwart
transgender female entrepreneurs there. Our work describes a case study that serves as
a first step in addressing this research gap and investigates the factors that influence
entrepreneurism among transgender individuals in this restrictive culture.
Based on existing research, we construct a model to explain the relationships
between factors that affect entrepreneurial behavior among trans genders, and then
modify the model based on interview data collected from our key informant. We
introduce new constructs to describe the relationships that influence entrepreneurial
behavior among transgender entrepreneurs in India.
A key finding points out the important role that social networking plays in
entrepreneurial success when the transgender entrepreneurs skill set is an integral part
of a small scale or family business endeavor. We also identified challenges that
influence autonomy, achievement, and perceived transgender behavioral control among
transgender entrepreneurs. This study uses a qualitative research methodology and
suggests future research directed at understanding the unique aspects of
entrepreneurism in the transgender community in India. This study informs academic
literature on entrepreneurism and public policy in India about this population of entrepreneurs. Public sectors in India can learn how to create the required infrastructure
for transgender entrepreneurs who seek to improve their standard of living, reclaim
their rightful place as responsible, productive citizens, and reduce the burden of
responsibility for the community to which they belong in India. Keywords: Transsexual Entrepreneurs; Challenges; Autonomy; Achievement; Social networking Site influence; Perceived behavioral control.