Journal for Global Business Advancement (JGBA) Inderscience Publishers - linking academia, business and industry through research

Journal for Global Business Advancement

Special Issue on: Self-Directed Voluntary Actions and Sustainable Business

Guest Editors: Prof. Demetris Vrontis and Dr. Evangelia Siachou

Pages	Title and author(s)
433-452	The consumption behaviour of beginner voluntary simplifiers: an exploratory study Raquel Rebouças; Ana Maria Soares DOI: 10.1504/JGBA.2021.118751
453-478	Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review Emanuela Lombardo; Maria Crescimanno; Demetris Vrontis; Antonino Galati DOI: 10.1504/JGBA.2021.118747
479-499	A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus Marcos Komodromos; Andreas Masouras; Nicholas Nicoli DOI: 10.1504/JGBA.2021.118752
500-519	The behavioural perspective of cause-related marketing: a conceptual framework of behavioural antecedents and outcomes Suja Nair; Riad Shams; Evangelia Siachou; Demetris Vrontis DOI: 10.1504/JGBA.2021.118750
520-540	Giving power to those having less power: NGOs, YouTube and virality Aikaterini Avgeropoulou; Yioula Melanthiou DOI: 10.1504/JGBA.2021.118748
541-567	Employee social media usage in the workplace: internal marketing's new found friend Georgia Sakka; Ioanna Papasolomou; Alkis Thrassou; Naziyet Uzunboylu DOI: 10.1504/JGBA.2021.118749
Additional paper
568-586	Factors affecting turnover intention of logisticians: empirical evidence from Pakistan Sehrish Huma; Tooba Javaid; Sehar Ishtiaque DOI: 10.1504/JGBA.2021.118735