Journal for Global Business Advancement (JGBA)

Journal for Global Business Advancement

2021 Vol.14 No.4

Special Issue on: Self-Directed Voluntary Actions and Sustainable Business

Guest Editors: Prof. Demetris Vrontis and Dr. Evangelia Siachou

Editorial

Pages Title and author(s)
433-452The consumption behaviour of beginner voluntary simplifiers: an exploratory study
Raquel Rebouças; Ana Maria Soares
DOI: 10.1504/JGBA.2021.10041749
453-478Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review
Emanuela Lombardo; Maria Crescimanno; Demetris Vrontis; Antonino Galati
DOI: 10.1504/JGBA.2021.10041741
479-499A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus
Marcos Komodromos; Andreas Masouras; Nicholas Nicoli
DOI: 10.1504/JGBA.2021.10041750
500-519The behavioural perspective of cause-related marketing: a conceptual framework of behavioural antecedents and outcomes
Suja Nair; Riad Shams; Evangelia Siachou; Demetris Vrontis
DOI: 10.1504/JGBA.2021.10041765
520-540Giving power to those having less power: NGOs, YouTube and virality
Aikaterini Avgeropoulou; Yioula Melanthiou
DOI: 10.1504/JGBA.2021.10041763
541-567Employee social media usage in the workplace: internal marketing's new found friend
Georgia Sakka; Ioanna Papasolomou; Alkis Thrassou; Naziyet Uzunboylu
DOI: 10.1504/JGBA.2021.10041764

Additional paper

568-586Factors affecting turnover intention of logisticians: empirical evidence from Pakistan
Sehrish Huma; Tooba Javaid; Sehar Ishtiaque
DOI: 10.1504/JGBA.2021.10041018