Forthcoming and Online First Articles

Journal for Global Business Advancement

Journal for Global Business Advancement (JGBA)

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J. for Global Business Advancement (35 papers in press)

Regular Issues

  • Audit procedures, auditors experience and responsibility for fraud detection: a Javanese culture perspective   Order a copy of this article
    by Anis Chariri, Ratna Siti Nuraisya 
    Abstract: This study examines the relationship of audit procedures and auditors experience and auditors responsibility for fraud detection, and specifically to examine whether Javanese culture plays moderating roles in the relationship. We conduct empirical tests using data from auditors─working at eight public accounting firms located in Semarang, Indonesia─who responded to our survey. Results indicate that audit procedures positively influence auditors responsibility for fraud detection. Auditors experience also positively affects auditors responsibility for fraud detection. More importantly, this study showed that Javanese culture negatively moderates the influence of audit procedures and auditors experience on their responsibilities for fraud detection. This study contributes to accounting/auditing literature on the importance of considering culture, especially local culture when we study any issues related to auditing and frauds.
    Keywords: audit procedure; auditor experience; auditor responsibility; fraud detection; Javanese culture.

  • The persistence of tax avoidance and its effect on the persistence of earnings   Order a copy of this article
    by Achmad Hizazi, Sylvia Veronica Siregar, Dwi Martani, Vera Diyanti 
    Abstract: This paper suggests a new measure for gauging one aspect of tax avoidance, using a time series perspective. The paper investigates the effect of the new measure of tax avoidance on earning persistence, the latter functioning as a measure of earning quality, using the same time perspective. The paper argues that tax avoidance has a persistent attribute, and that this attribute has a negative slope. We also predict that tax avoidance is negatively related to earning persistence. We derive an empirical measure for the persistence of tax avoidance by using the present value revision of coefficients from firm-specific auto-regressions of effective tax rates. We subsequently illustrate that tax avoidance is persistent, and that this persistence has a negative trend. Finally, we show that our measure of persistence of tax avoidance is negatively related to earning persistence.
    Keywords: tax avoidance; persistence of tax avoidance; earning persistence; Southeast Asia.

  • The Toda-Yamamoto causality test for government expenditure and economic growth: a case study in Indonesia   Order a copy of this article
    by Sigit Harjanto, Setyo Tri Wahyudi 
    Abstract: This research aims to find out the causality between economic growth and government expenditure. Using Toda-Yamamoto causality test, we found unidirectional causality between economic growth and government expenditure, in which government expenditure affects economic growth, which is in accordance with Wagners law. In terms of expenditure by function, we found a relationship that supports the Keynesian approach between economic growth and government expenditure by economic function. However, there is no causality between the other functions of government expenditure and economic growth.
    Keywords: economic growth; government expenditure; Toda-Yamamoto causality test.

  • Antecedents and Consequences of Customer Loyalty in Qatar   Order a copy of this article
    by Shahid Bhuian, Maha Al Balushi, Irfan Butt 
    Abstract: Drawing insights from the customer value-based theory, this study hypothesises and examines the relationships in the antecedents-customer loyalty-consequences process in a unique context, Qatar. Five divergent and salient antecedents and two important outcomes are incorporated in a single comprehensive study. The antecedents are innovation (a novel one), service quality, trust, satisfaction and switching cost, while the consequences are word-of-mouth communication and repeat purchase. An analysis of a sample of mobile internet subscribers reveals that the five antecedents impact customer loyalty, which, in turn, influences the two outcomes. The study extends customer loyalty theory to a region marked by unique Islamic values and beliefs. Also, the study suggests that in addition to paying attention to a number of traditional drivers of customer loyalty simultaneously, marketers seeking to build and sustain customer loyalty in the Gulf region should also focus on innovation. Implications are discussed.
    Keywords: customer loyalty; innovation; service quality; trust; word-of-mouth communication; Qatar; Gulf Cooperation Council region.

  • The traits of success according to those who made it: a survey of successful entrepreneurs in Northeastern Thailand.   Order a copy of this article
    by Amornwan Rangkoon, Winai Wongsurawat, Barbara Igel 
    Abstract: One of the most common questions business students have is what characteristics successful business people should possess. This study interviewed 200 successful entrepreneurs in Northeastern Thailand, between 2010-11 to find their common vital characteristics. Atlas.ti software, a frequency-weighted average scores (FWA), Pareto method, and a Venn diagram were used to determine important characteristics based on five categories. Results reveal three characteristics with high FWA scores at the intersection, namely joy of developing, integrity, and striving. These three characteristics are a common vital personality of all business characteristics (male or female, age, education, length of time in business and type of business). A triangulation approach was employed with a further two groups (75 each) between 2012-13 and 2014-15, respectively, to validate the findings. The findings demonstrated the same three characteristics as outstanding personality traits of successful entrepreneurs in the region.
    Keywords: characteristics of entrepreneurs; successful entrepreneurs; in-depth interview; integrity; joy of developing; striving; Thailand.

  • The impact of organisational culture on performance   Order a copy of this article
    by Maya Shayya 
    Abstract: Organisational culture is shaping the performance of the Lebanese bureaucracy. Performance is shaped by the culture of the organisations work unit. A questionnaire was applied to the undergraduate educational public sector to examine unit differences in performance. The results of this study show that organisational culture does play a role in shaping performance levels at the diverse units of the public sectors education, but that its role is muted. These findings suggest that other factors, including broader societal culture, are also at work. In addition to its practical dimension, the study also tests a major US theory of organisational motivation in the Lebanese context. Cross-cultural differences do influence performance, and results suggest that modifications be made to the Western theories, before they are transferred to the Middle East.
    Keywords: waste; performance; organisational culture; public sector; professionalism; innovation; job satisfaction; public concern.

  • Corporate governance, a solution to the problem of family business sustainability   Order a copy of this article
    by Ahmad Jannoun 
    Abstract: This study analyses the effect of family businesses practices of corporate governance on their respective survival and sustainability. The study groups the major components and constructs impacting the family business lifecycle, and the role of the key elements of corporate governance in this respect, namely accountability, leadership, system, and transparency, on the family business 'sustainability DNA'.
    Keywords: leadership; accountability; transparency; system sustainability; DBA; family business.

  • Political connections, opaque financial reports and stock price synchronicity   Order a copy of this article
    by Lukas Purwoto, Eduardus Tandelilin, Mamduh Hanafi 
    Abstract: From the perspective of corporate governance, stock price synchronicity can be understood as a lack of disclosure. This study investigates the effect of political connections, government majority ownership, and the opacity of financial statements on the stock price synchronicity of public companies in Indonesia. Our analysis shows that political connections and government ownership increase stock price synchronicity. Synchronicity is also positively affected by the opacity of financial statements. Furthermore, when the opacity of financial statements increases, the influence of political connections and government ownership on stock price synchronicity tends to increase. These results imply that political ties impede disclosure of firm-specific information, and poor quality of financial statement exacerbates this impediment.
    Keywords: stock price synchronicity; firm-specific information; political connections; government ownership; the opacity of financial statements.

  • Reproduction of social class hierarchy and cultural capital effects: what does it mean for children from weaker sections?   Order a copy of this article
    by Ashu Kapur 
    Abstract: In the last two decades, the Indian educational sphere has undergone enormous changes. With the advent of a neo-liberalised urban order across the globe, the Indian educational system has witnessed profound structural and processual transformations. Drawing on India as a social unit of a case study, this article reflects upon the cleavages underlying the Indian education system marked by stratification and hierarchisation. Existing research on the relationship between education and social stratification has underscored a host of organisational, institutional, and psychosocial mechanisms concerned by market logic. It is through these mechanisms that contemporary pedagogy perpetuates the inequitable distribution of educational credentials as well as economic and social rewards that accompany them. The aim of the paper is to discuss the different ways in which cultural capital, which treats 'culture as a resource' to be capitalised for attaining advantageous positions within the formal institutional setting such as schools, matters. Cultural capital theory posits that, when children from low social class backgrounds navigate their way through schooling, it gives birth to a cultural continuity/discontinuity hypothesis. Cultural capital theory in educational institutions enjoys great currency as it displays 'the rules of the game' as to how institutions function within the nexus of power and knowledge. The dominant interpretation of cultural capital theory coalesces with the central premise that schools invariably promote the cultural capital of the dominant class allied with highbrow culture, and in this process, it seemingly fulfills the capitalist agenda in commodifying education. The present paper is based on a case study in an urban social set-up of Delhi, the capital of India, using an ethnographic methodological approach to collect data by undertaking prolonged and persistent observations of school and classroom; conducting semi-structured interviews with the principal, parents, and teachers, and gathering narratives from children. Sociological explanations are given of the social class-cultural processes and practices prevalent inside the private school setting, which can be considered typical of other suitable alternatives. How education has become an island of exclusion with privileges for only a small minority and deprivation for those belonging to economically weaker sections, lends a unique understanding on the power of dominant order. Findings reveal the divergent discourses that are evident in private schools, which tend to maintain their highbrow social class cultural character by adopting different mechanisms. The impacts such market-inclined culture have on the lives of disadvantaged children reinforces the schools hidden agenda of schooling as that of reproducing social class hierarchy by way of naturalising cultural capital effects. The purpose of this paper is to refine the cultural continuity/discontinuity hypothesis by examining the different ways in which private schools meet or do not meet the universal vision of equality and social justice.
    Keywords: cultural capital; social class; school culture; privatisation; equality and inclusion.

  • Individual differences and turnover intentions: perspectives from the Indian IT industry   Order a copy of this article
    by Shivinder Nijjer, Sahil Raj, Dana-Nicoleta Lascu, Viput Ongsakul 
    Abstract: The world's largest IT outsourcing destination, India, accounting for 67% of the $130 billion market, is currently experiencing high employee turnover, between 13% and 15% yearly (PTI, 2018; Dasgupta, 2017). In response to the need for predictive models that provide insights on who is going to leave the firm (Elkjaer and Filmer, 2015), the present study examines turnover not from an organisational perspective, but, rather, by identifying individual differences that predict turnover, assessing variations in job attitudes which lead to turnover. The study is based on the Theory of Planned Behaviour (TPB) (Ajzen, 1991) and Theory of Individual Differences (TID) leading to job attitudes (Cooper, 2010; Judge and Kammeyer-Mueller, 2012). TPB suggests that attitudes towards behaviour (turnover), combined with the perceived self-efficacy to conduct the behaviour, will convert into behavioural intention; and, when the individual perceives volitional control, the intention will convert into actual performance of the behaviour (Ajzen, 1991). In this study, we use turnover intention to predict turnover in the Indian IT industry (Tett and Meyer, 1993; Steel and Ovalle, 1984; Jaros, 1997). Following from TPB and the Judge et al. (2012) study, we posit that job attitude (job satisfaction and perceived person-organisation fit, in this study) leads to turnover intention. The individual differences we use are self-esteem, personality and resilience, which impact attitude, which, in turn, influences intention and may result in turnover behaviour (Motowildo et al.,1997; Judge and Bono, 2001).
    Keywords: theory of planned behaviour; individual differences; IT industry; turnover; self-esteem; personality; resilience; job satisfaction; person-organisation fit.

  • Policy synthesis for sustainable trade: a panel data gravity model approach of India with European Union and ASEAN countries   Order a copy of this article
    by Shikha Singh 
    Abstract: More than 26 years of economic and trade reforms have helped the Indian economy to increase trade volumes. This paper reviews Indias free trade agreements (FTAs) with the Association of Southeast Asian Nations (ASEAN) countries and its proposed FTA with the European Union (EU). Annual data for Indias exports, imports, and trade volume with EU and ASEAN countries is employed to study the gravity model. Variables studied include distance, population, FTA (dummy variable), and gross domestic product of EU and ASEAN countries for a period of 19 years from 1996 to 2014. The panel ordinary least squares regression method is applied to analyse the relationship between different variables. With the available dataset, experiments signify the gravity model for India with EU and ASEAN countries. Different factors are found with respect to both the blocs, and the results are as per the synthesis in this theory.
    Keywords: international trade; free trade area; Association of Southeast Asian Nations; European Union; India; gravity model.

  • Tour guides as a supportive tool for the experiential image of Jordans destination: a French tourists perspective   Order a copy of this article
    by Maher Alshamaileh, Mohammad Abuhjeeleh, Hamzah Elrehail 
    Abstract: Tour guides as representatives for any destination play a vital role in supporting destinations' experiential image (EI), and they could be a successful service recovery tool for improving EI. The purpose of this paper is to assess the experiential image of Jordan as a destination and how this destination is perceived by the French tourists, as well as the role played by tour guides as a supporting tool for the image of destinations. A structured questionnaire was distributed to the French tourists after theyd spent a few days in Jordan. The main findings of this paper revealed that both hypotheses received empirical support. This study highlights the importance of tour guides in destination EI studies. Implications and future venues discussed.
    Keywords: destination image; service recovery; tour guides; experiential image.

  • Do company size and strategy matter in the choice of partial or full acquisitions?   Order a copy of this article
    by Kashif Ahmed, Ralf Bebenroth 
    Abstract: This paper is aimed at relating size and strategy of cross-border acquirers to their acquisition behaviour by investigating the choices made by acquirers to take over their targets partially or fully. We divided a sample of Japanese cross-border acquirers into firms with consistent or flexible strategies. Based on various arguments from strategy literature and international business literature, we hypothesised and empirically validated that there was an interaction effect between the size and strategy of the acquirer vis-
    Keywords: strategy; strategic consistency; strategic flexibility; partial acquisitions; full acquisitions; M&A; acquirer size; Japan.

  • From traditional banking to technology-enabled banking services in India: a study of bank customers perceptive   Order a copy of this article
    by Liaqat Ali, Simran Jit Kaur 
    Abstract: Technology has made a tremendous contribution in the banking industry in terms of increased market share of banks, and easy and quick accessibility of banking services to customers. The present study concentrates on understanding customers overall perspective about technology-enabled banking services (TEBS). The survey was conducted among 337 users of TEBS selected from public and private sector banks in the states of Punjab, Haryana and Union Territory of Chandigarh. Data collection was done through a self-administered questionnaire. The study revealed three significant factors measuring the consumers perception of TEBS in India namely: perceived ease of use, convenience and accessibility, and prior experience of technology through factor analysis. Further, the ANOVA technique was employed to analyse the association between the identified factor of customers perception and demographic variables. The results of this study highlight that age and internet availability have a significant association with all the factors, but gender appears to have no impact on customers perception. The study provides customer perspective on TEBS and assists practitioners to improve the accessibility of the services.
    Keywords: banking services; bank customers; perception; banking technology; India.

  • Effect of earnings smoothness on the Indian IT industry   Order a copy of this article
    by Shikhil Munjal, Gurcharan Singh 
    Abstract: The aim of this study is to empirically examine the impact of earnings smoothness on the IT industry of India. India is one of the promising markets in the world and an empirical examination is needed to justify the institutional and accounting structures of the country. Earning quality can be measured by different indicators such as accrual quality, smoothness, persistence, predictability, etc. To measure the performance of National Stock Exchange (NSE)-listed IT companies of India, the study used earning smoothness as an indicator of earnings quality. The time period of the study is 20132017 and the sample used for the study is listed IT companies. The results found that earning smoothness does not affect the companys operational performance and market performance significantly. These results are consistent with the study conducted by Yandiatri (2013) and Ririk (2011) and are on contrary with the study done by Mahmod et al., (2009).
    Keywords: earning quality; smoothness; National Stock Exchange; return on asset; Tobin’s Q.

  • Efficiency in higher education: a contextual framework and relevant issues based on a literature review   Order a copy of this article
    by Sarbjeet Kaur 
    Abstract: This paper aims to provide an overview of the literature regarding the efficiency of higher education institutions. This paper presents a scheme that identifies the gaps in the literature and proposes future research directions. It also summarises and reviews previously reported useful resources, such as inputs and outputs, as well as other important related variables, such as methodology in the field of efficiency in higher education institutions. Furthermore, it analyses papers that reported efficiency of universities employing data envelopment analysis methodology. Various studies from developed countries have reported efficiency in higher education institutions. However, there is a dearth of studies regarding the effectiveness of higher education organizations in developing countries. This paper presents a literature review evaluating one of the themes found in the literature. A systematic review of the literature on efficiency identified 68 important journal articles in ABDC-indexed journals. Selected papers mainly focused on research and teaching efficiency. This paper presents an inclusive literature review and analysis of efficiency in higher education institutions. It might be a supportive source for researchers and academicians who ought to understand the importance of efficiency in higher education organizations and conduct further research. It also provides important information regarding the key indicators of input and output for researchers. This paper concludes with some realistic guidelines and direction for potential researchers in the field of higher education.
    Keywords: efficiency; inputs; outputs; DEA; funnel.

  • The determinants of export behaviour: a study of food processing industry in India   Order a copy of this article
    by G.R. Navyashree, Savita Bhat 
    Abstract: The study examines the factors that determine the export behaviour of food processing firms operating in India based on data from the Centre for Monitoring Indian Economy (CMIE) Prowess Database for 20112016. It examines the effect of three technological variables on the export behaviour of firms: information and communication technology (ICT) investment, in-house research and development (R&D), and the import of embodied technologies. Further, it tries to understand if the technological activities of affiliated firms have any effect on their export performance. Using the Heckman two-step sample selection analysis, it reveals that technology investments are important determinants for the export behaviour of firms. Other control variables such as firm size, firm age, and the capitallabour ratio were also found to be important in determining the export behaviour of food processing firms. The study gives policy suggestions for improving the global competitiveness of firms in this industry.
    Keywords: exports; ICT; food processing; RBV; Heckman; sample selection; affiliation; technological activities; developing country; India.

  • Assessing the impact of psychological commitment to team on Indian Premier League attendees cognitive, affective and behavioural outcomes   Order a copy of this article
    by Jaskirat Rai, Apar Singh 
    Abstract: The study involved two teams, Kings Eleven Punjab (KXIP) and Royal Challenger Bangalore (RCB), of the Indian Premier League (IPL), with their two sponsors (HTC and Kingfisher and Gionee and Kingfisher). Structural equation modelling has been used to measure the impact of attendees' psychological commitment to team on their cognitive (product knowledge), affective (attitude toward sponsor) and behavioural (purchase intention) outcomes, as well as the impact of each outcome on the others. The study found a positive impact of attendees' team commitment on their cognitive (product knowledge) and affective (attitude toward the sponsor brand) outcomes, but a negative correlation with their behaviour (purchase intention) outcomes for both the teams and their sponsors. The study also found a positive association between the attendees' product knowledge, attitude toward sponsor brands and their purchase intentions. After examining actual sponsors, this study provides useful insights for managers that can influence the outcomes of attendees' using sports sponsorship.
    Keywords: psychological commitment to team; product knowledge; attitude toward sponsor; purchase intention; sports sponsorship; structural equation modelling.

  • Cultural intelligence: research field analysis through VOSviewer and CiteSpace software   Order a copy of this article
    by Carlos Henrique Da Silva Mesquita, Cintia Loos Pinto, Ricardo Teixeira Veiga 
    Abstract: The purpose of this article is to elucidate the studies related to cultural intelligence, aiming to highlight a new and promising theme that unites several areas, mainly management, through a bibliometric analysis. The research focuses on a time period between 1998 and 2018 and includes 356 articles published on the Web of Science. The software CiteSpace and VOSviewer were used to develop the analyses. The results pointed out a significant increase in publications in this context recently, mainly from 2015, 2017 being the year with the highest number of publications. Alfred Presbitero is highlighted as a significant researcher, and the country with the greatest number of researchers is the United States. The most important article cited in the bibliographic references of other articles was Ang, S., et al. (2007).
    Keywords: cultural intelligence; bibliometric analysis; CiteSpace; VOSviewer; Web of Science.

  • Jordan banks perception of customer relationship management: a TAM-based investigation   Order a copy of this article
    by Muneer Abbad, Ghazi Alkhatib, Kholoud Al Qeisi, Faten Jaber 
    Abstract: The main objective of this study is to empirically analyse customer relationship management adoption by the banking sector based on the technology acceptance model. Five external variables are added to the original technology acceptance model framework, namely user training, computer anxiety, self-efficacy, top management support, and technical support. The model generated 13 hypotheses related to the links between the external factors and the original internal factors of perceived usefulness, perceived ease of use, and behavioural intention to use. The developed model was tested using a two-step approach of structural equation modelling: estimating measurement and structural models. Seven hypotheses were accepted based on the confirmed model. Respondents are mainly young educated married males. Overall, the analysis revealed the importance of some factors in the study. Perceived usefulness has the highest impact on the behavioural intention, and all other factors, including the perceived ease of use could affect the intention to use through the perceived usefulness.
    Keywords: CRM; customer relationship management; TAM; technology acceptance model; Jordanian banks.

  • An Empirical Perspective of National Leadership Role in Achieving World-class University Status: The Case of Malaysia   Order a copy of this article
    by Basheer Al-haimi 
    Abstract: National leadership (NL) has a great impact on organizations performance and success. This study aims to: 1) examine the factors that have facilitated the emergence of Malaysian universities on the global stage and, 2) make inquiries into the Malaysian leaderships impact on factors (concentration of talent, favourable governance, and abundant resources). Recent studies that have been conducted on world-class universities (WCUs) did not include the effect of NL as moderating variable. A survey-based questionnaire was distributed to the top management of 28 public and private universities in Malaysia yielding 126 respondents. A PLS-SEM was adopted to analyse the data. Results demonstrate a significant effect of talent, governance, and resources in achieving WCUs in Malaysia. Second, it indicated that NL moderated the connection between the aforementioned variables. Findings suggest that national leadership's role is a very significant element for achieving WCUs in Malaysia and, basis for any university aspires to attain WCUs.
    Keywords: national leadership; Malaysia; world-class university status.

  • Examining the Perceptions of Export Challenges Faced by Qatari SMEs
    by Arsalan Safari, Ali Salman Saleh, Shinta D. Komalasari 
    Abstract: The small and medium-sized enterprises (SMEs) of Qatar, similar to their counterparts in other emerging economies, face various challenges when entering international markets. This study seeks to explore and analyze perceptions of the export challenges faced by Qatari SMEs using primary data collected directly from 103 SMEs that actively export in different business sectors. We applied descriptive statistics and exploratory factor analysis, along with two reliability and robustness tests to verify the outcomes. Our results reveal that Qatari SMEs experience various difficulties in coping with international legislation, some issues related to taking risks and building up the confidence to engage in exporting, and some challenges related to adapting the marketing mix to better suit the export markets they are targeting for their goods and services. Hence, this paper offers fresh insight into firm-level perceptions of the export challenges for Qatari SMEs, thus helping policymakers, regulators, and export service providers to understand the challenges that currently hinder export activities and devise ways to alleviate these challenges.
    Keywords: Export challenges; exploratory factor analysis; SMEs; Qatar; International Business; Trade Barriers; Middle East.

  • Japanese Multinational Corporations and Corporate Tax Change
    by shaif Jarallah, Mouldi Ben Ammar, Osama Al-Kwifi 
    Abstract: This paper examines the impact of the recent changes in Japanese taxation polices before and after the shift from a global taxation system from a territorial taxation system in 2009 on the income shifting activities of Japanese multinationals. The study aims to investigate whether the territorial taxation system accelerated aggressive transfer pricing and shifting of domestic in-come overseas, in line with recent studies. This research identifies the factors that encouraged intrafirm trade within listed Japanese non-financial transnational corporations and their in-come shifting behavior in response to various taxation policies in different jurisdictions. The two-stage least squares random estimation techniques are used to examine the level of income shifting behavior before and after the taxation system reform, using a pooled sample of 460 foreign affiliates of Japanese manufacturing corporations during the period of 2000 to 2016. The empirical results provide evidence supporting the hypothesis of that income shifting between territorial jurisdictions done by Japanese multinationals is more effective in terms of profit re-patriation.
    Keywords: worldwide taxation, territorial taxation, international corporate income tax, transfer pricing, in-come shifting.

  • The influence of employees’ perceived work performance on the pro-environmental behaviors: the role of organizational identification in the Vietnamese hospitality industry
    by Quoc-Loc Nguyen, Nhu-Ty Nguyen, My-Duyen Hoang 
    Abstract: Employees' involvement in eco-friendly action for protecting environment is playing a crucial role for helping lodging properties better ecofriendly to environment and enhancing the productivity. Through two methods of qualitative and quantitative research, this research examined the relationship between perceived work performance with pro-environmental behaviors, perceived work performance with organizational identification and the relationship between organizational identification and pro-environmental behaviors in the context of luxury hotels in Ho Chi Minh City, Vietnam. The research results show that organizational identification has the strongest and positive impact on pro-environmental behaviors of employees. This means that a strong organizational identity makes them more likely to participate in pro-environmental behaviors. Thus, organizational identification is an important determinant of pro-environmental behaviors among staff, and it can be enhanced by improving their perception on job performance. In addition, perceived work performance can affect employees' pro-environmental behaviors through organizational identification.
    Keywords: perceived work performance; pro-environmental behaviors; organizational identification.

  • Cause-related Marketing Purchase Decision: do religiosity and attitudes matter?
    by Zalinawati Abdullah, Marhana Mohamed Anuar, Mohd Rafi Yaacob 
    Abstract: This paper aims to examine the effects of religiosity and attitude on cause-related marketing (CRM) purchase decision. The authors also assess the mediating effect of attitude in the relationship between religiosity and CRM product purchase. The value-attitude-behaviour model serves as the underlying theory in this study. The data were collected using an online survey on 319 Malaysian consumers and were analysed using partial least square structural equation modelling. The findings indicate that religiosity and attitude positively impact CRM product purchase. Furthermore, for the mediating analysis, the results confirm that there is a mediating role of attitude on the relationship between religiosity and CRM product purchase. The findings provide significant contributions to theory and practice. This study is among the few studies that examines the effect of religiosity on CRM product purchase. Additionally, the findings of this study suggest a number of practical implications for both academics and practitioners.
    Keywords: religiosity; attitude; CRM; value-attitude-behaviour model, consumer.

  • Factors affecting turnover intention of logisticians: empirical evidence from Pakistan   Order a copy of this article
    by Sehrish Huma, Tooba Javaid, Sehar Ishtiaque 
    Abstract: This research is conducted to analyse the factors that affect turnover intention of logistics worker in an organisation. This paper is based on a comprehensive literature review which consisted of 160 filled questionnaires from logistics companies. The relationships among one dependent variable, i.e., turnover intention and independent variables namely interpersonal relationship, salary level and job satisfaction, are analysed using SPSS software. A result of the reliability test indicated that the items of all variables and collected responses are reliable. Factor analysis results also confirm the grouping of the adopted questionnaire. Results of regression analysis indicate a significant negative relationship between salary level and job satisfaction with turnover intention. However, there is one surprising difference which is interpersonal relationship showed a significant but positive relationship with turnover intention. The novelty of this paper is for logistics companies where there is no literature available regarding turnover intention of logisticians.
    Keywords: logisticians; interpersonal relationship; salary level; job satisfaction; turnover intention; logistics companies.
    DOI: 10.1504/JGBA.2021.10041018

Special Issue on: International Business and Finance in the Information and Digital Age

  • Corporate social responsibility for potential resource acquisition An empirical evidence in Vietnam   Order a copy of this article
    by Hong Thu Nguyen, Van Chien Nguyen, Thu Thuy Nguyen 
    Abstract: Corporate social responsibility (CSR) has greatly contributed to the business performance in both developed and emerging economies. This study focused on CSR related to business organisation image, employees respect, satisfaction, especially remuneration policy, and evaluating their effects on potential resource acquisition in the businesses. To conduct this, a data sample of 524 respondents at 13 universities in six Vietnamese provinces has been selected. Results demonstrate that CSR related to business organisation image can positively affect potential resource acquisition. A higher level in CSR related to employees respect can positively promote a greater potential resource acquisition. In addition, CSR related to employees remuneration policy has greatly impacted on potential resource acquisition.
    Keywords: CSR; business; resource acquisition.

Special Issue on: Contextualizing Business Research on the Malaysian Stage Enhancing Rigour, Depth and Relevance

  • The Effects of Psychological Factors on Green Behaviour Engagement: A Malaysian Perspective   Order a copy of this article
    by Marhana Anuar, Maznah Wan Omar, Jumadil Saputra 
    Abstract: The objective of this study is to examine the effects of psychological factors on green behaviour engagement among students in Malaysia. This study has integrated the theory of planned behaviour and value-attitude-behaviour model to develop a framework in order to predict green behaviour engagement among students. A self-administered survey was conducted among students from two top green campuses in Malaysia. The results indicate that green values have positive influences on students attitude towards the environment. Subjective norms and perceived consumer effectiveness have significant impacts on green behaviour engagement, whereas attitude towards the environment has no significant influence on green behaviour engagement. The model developed in this study is helpful in predicting the factors that influence green behaviour engagement. The results of this study provide useful information and guidance for green campus administrators to plan for green campus initiatives in the future.
    Keywords: green behaviour engagement; green campus; green values; psychological factors; Malaysia.

  • Sustainable Development Status of Zakat Recipients: Empirical Investigation based on Malaysias Kedah State   Order a copy of this article
    by Norazlina Abd Wahab, M. Ashraf Al Haq, Siti Aznor Ahmad 
    Abstract: Zakat is a compulsory charity in Islam to fight poverty and inequality, but there is a gap in the literature concerning the performance of zakat in terms of achieving sustainable development for its recipients. Therefore, this study intends to assess the role of zakat in achieving the sustainable development status for recipients. This study collected primary data through a questionnaire survey among 440 zakat recipients from the Kedah State in Malaysia. The data were analysed using structural equation modelling. The findings reveal that zakat helps to improve the overall sustainable development status of its recipients, but the economic aspect improves more than the social and environmental aspects. Therefore, to ensure the success of zakat in line with the goals of achieving sustainable development for recipients as advocated by the United Nations, the policymakers and zakat administrators around the world and particularly in Malaysia need to focus on redesigning the zakat management program.
    Keywords: zakat; sustainable development; poverty; Muslim; Malaysia; structural equation modelling.

Special Issue on: Self-Directed Voluntary Actions and Sustainable Business

  • The consumption behaviour of beginner voluntary simplifiers: an exploratory study   Order a copy of this article
    by Raquel Rebouças, Ana Maria Soares 
    Abstract: Voluntary simplicity is a lifestyle characterised by consumption reduction, sustainability, and a focus on intrinsic values. There is a dearth of studies of this consumption profile, and in particular of consumers first taking steps towards voluntary life simplification. This study focuses on this segment and attempts to understand the values, motivations, and meanings of consumption, with the aim of better understanding the process of change and outcomes of this lifestyle. This paper presents narratives of consumers in the initial stage of voluntary simplicity exploring their consumption behaviour through in-depth interviews using the critical incident technique and focus group, shedding light on the consumption patterns and perceptions of lifestyle transformation of this group. The findings highlight multiple manifestations of voluntary simplicity as well as obstacles to adopting sustainable consumption, and indicate practices to overcome such barriers. Implications and suggestions for future research on beginner voluntary simplifiers' buying-decision process are discussed.
    Keywords: voluntary simplicity; beginner voluntary simplifiers; consumption behaviour; exploratory study; consumption reduction; sustainability; consumer values.
    DOI: 10.1504/JGBA.2021.10041749
  • Driving forces affecting the adoption of certifications in the forest-based industry: a systematic literature review   Order a copy of this article
    by Emanuela Lombardo, Maria Crescimanno, Demetris Vrontis, Antonino Galati 
    Abstract: Several forest certification schemes have become increasingly popular over the last few decades as voluntary mechanisms to tack sustainability in the forest-based industry to an environmental, social, and economic paradigm. This study aims to systematically review the economic literature on the main motivational factors affecting the adoption of Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) certifications in order to perform a broadly theoretical assessment of this research field and identify the most relevant driving forces affecting the adoption of third-party certification in the forest-based industry. Results reveal that the most relevant mechanisms are linked to both market pressure and the opportunity to communicate social and environmental commitment. Other driving forces, such as moral and legal ones, have been little explored, although they play a key role in the entrepreneurs' choices, emphasising the need to explore more deeply the behavioural intention of forest owners and managers, adopting different theoretical lenses or developing new conceptual frameworks.
    Keywords: drivers; motivations; FSC; Forest Stewardship Council; PEFC; Programme for the Endorsement of Forest Certification; forest landowners; forest industries.
    DOI: 10.1504/JGBA.2021.10041741
  • A qualitative study and a measurement and evaluation of public relations social media campaigns in Cyprus   Order a copy of this article
    by Marcos Komodromos, Andreas Masouras, Nicholas Nicoli 
    Abstract: This qualitative study was conducted with the purposes of: a) understanding the objectives of public relations practitioners in Cyprus; b) identifying the manner public relation practitioners measure and evaluate the effectiveness of social media campaigns; and c) finding the factors that hinder effective measurement and evaluation of public relations social media campaigns. Data were collected from 86 public relations practitioners in Cyprus using a four-item open-ended interview protocol. It was identified that public relations practitioners in the country focus on creating mutual relationships with the public and planning communication to support the organisation's objectives. Public relations practitioners in Cyprus use benefit-cost ratio; cost-effectiveness analysis; and brand awareness, knowledge, and information-gathering surveys to measure and evaluate public relations social media campaigns. Effective evaluation and measurement are essential in public relations, but in Cyprus, the processes are hindered by a lack of: a) adequate budget allocation; b) consensus on the measurement and evaluation approaches; and c) tested theories or models.
    Keywords: measurement; evaluation; public relations; social media campaigns; Cyprus; excellence theory; benefit-cost ratio; cost-effectiveness analysis; public relations metrics; qualitative study.
    DOI: 10.1504/JGBA.2021.10041750
  • The behavioural perspective of cause-related marketing: a conceptual framework of behavioural antecedents and outcomes   Order a copy of this article
    by Suja Nair, Riad Shams, Evangelia Siachou, Demetris Vrontis 
    Abstract: Growing consumer awareness of social, cause-oriented consumption has prompted many marketers to use the concept of cause-related marketing to increase consumers' participation in socially responsible consumerism. Causerelated marketing involves a mutually beneficial collaborative partnership between a for-profit brand and a non-for-profit organisation, based on a charitable or social cause. While cause-related marketing is widely studied in varying contexts and implemented across different market regions, a literature review identified gaps in its conceptualisation and implementation, and variables, including socio-demographics, consumer perception and attitudes towards the cause-brand fit, that make consumers sceptical, affecting their purchase behaviour and cause-related effectiveness. To address this, we build on the applied theory of organisational behaviour modification, suggesting antecedents which create positive reinforcements that modify consumers' behaviours towards cause-related marketing offerings. Organisations could, thus, achieve cause-related marketing effectiveness by minimising consumers' scepticism by shaping their behaviours towards cause-related campaigns and the respective offerings.
    Keywords: cause-related marketing; organisational behaviour modification; scepticism; reinforcements; cause-related marketing effectiveness.
    DOI: 10.1504/JGBA.2021.10041765
  • Giving power to those having less power: NGOs, YouTube and virality   Order a copy of this article
    by Aikaterini Avgeropoulou, Yioula Melanthiou 
    Abstract: The aim of this paper is to examine a promising, but yet unexplored relationship between cinematography, consumer behaviour and viral marketing. The main purpose is to provide a deeper understanding of how certain practices and tools can become universal drivers of virality in the context of YouTube for application by non-governmental organisations (NGOs). In order to achieve this research goal, Netnography was utilised aiming to compare the content of two viral and two non-viral campaigns, so as to draw specific insights regarding how and if the different use of various elements such as montage and content, impact on these videos' likeability and viewing. This research suggests specific techniques for NGOs to achieve engaging content through a free social medium.
    Keywords: viral marketing; NGOs; non-governmental organisation; consumer behaviour; YouTube; audio-visual appeal; aesthetic appeal; content appeal; cinematography; Netnography.
    DOI: 10.1504/JGBA.2021.10041763
  • Employee social media usage in the workplace: internal marketing's new found friend   Order a copy of this article
    by Georgia Sakka, Ioanna Papasolomou, Alkis Thrassou, Naziyet Uzunboylu 
    Abstract: The paper carries out a review of the extant literature on social media to develop an understanding of the underlying principles for employees to use social media. The authors suggest that employees' use of social media can have a strong positive impact in the workplace by strengthening internal communication amongst colleagues, an integral part of internal marketing and employee satisfaction. The authors suggest that social media can be used by employees as an internal communications tool and incorporate it into an internal marketing strategy. We propose that social media usage among employees is viewed not as an independent uncontrollable phenomenon, but as a primary internal marketing executive tool to be encouraged and managed in and beyond the workplace. An instrument to be utilised towards achieving job related activities, providing development opportunities to employees and instilling strong social ties among organisational members to attain internal, and ultimately, external customer satisfaction.
    Keywords: social media; employees; internal marketing; internal communication; internal customer; external customer satisfaction.
    DOI: 10.1504/JGBA.2021.10041764