Journal for Global Business Advancement (JGBA)

Journal for Global Business Advancement

2021 Vol.14 No.3

Special Issue on: Business Research Touching New Heights in Contemporary India

Guest Editor: Dr. Lavanya (Leo) Rastogi


Pages Title and author(s)
288-311Box office collection of sequel movies: exploring brand extension effect
Prem Prakash Dewani; Mohit Malhan; Sameer Mathur
DOI: 10.1504/JGBA.2021.116719
312-334Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Vikas Singla; Viput Ongsakul; Sahil Raj; Tran Tien Khoa
DOI: 10.1504/JGBA.2021.116724
335-356Effect of earnings smoothness on firm performance: a study of Indian National Stock Exchange
Shikhil Munjal; Gurcharan Singh; Bashir Tijjani
DOI: 10.1504/JGBA.2021.116723
357-382Delineating the outcomes of fans' psychological commitment to sport team: product knowledge, attitude towards the sponsor, and purchase intentions
Jaskirat Singh Rai; Maher N. Itani; Apar Singh; Amanpreet Singh
DOI: 10.1504/JGBA.2021.116720
383-407Scale development of customer satisfaction with complaint handling and service recovery in an e-commerce setting
Parveen Kumari; Satinder Kumar; Maher N. Itani
DOI: 10.1504/JGBA.2021.116722
408-428Dynamics of Punjab state's tourist image: a social media analytics perspective
Viput Ongsakul; Tanveer Kajla; Uju Violet Alola; Sahil Raj; Tran Tien Khoa
DOI: 10.1504/JGBA.2021.116721